Netflix nabs former Google comms director for APAC role

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Netflix has hired Joy Albert as vice president of communications for the Asia Pacific region. Albert joins from Google where she worked for over 12 years, and was last the director for communications for Asia Pacific.

Prior to her time at Google, Albert also worked with FrieslandCampina, Buson-Marsteller and several other companies. In a LinkedIn post, Albert shared that she’s been a massive fan of Netflix since 2004 and seeing how the company has evolved since has been incredible.

“Honestly, what a time to join as they continue to innovate to give people the best entertainment possible,” she said. She added that it is “an absolute privilege to step in and lead Asia Pacific communications at this time”.

Don't miss: Netflix tarot lets viewers peek at their 2026 streaming fate

“Not only is the storytelling coming out of this region unmatched, but Netflix is also a massive contributor to local economies and doing incredible things to export Asian culture to the world,” she said.

Albert will report to Netflix’s chief communications officer Dani Dudeck when she steps into the role on 9 March in Singapore. Dudeck, who joined earlier this year, reports to co-CEO Ted Sarandos.

At the same time, Dudeck has named Flávia Vígio as vice president of communications for Latin America. Vígio joins Netflix from TelevisaUnivision. Commenting on the additions via LinkedIn, Dudeck said the two leaders will join “to build even more momentum alongside the incredibly talented regional teams shaping what’s next for Netflix around the world.”

She added, “With Joy and Flávia on the team, we’re in an even stronger position to support creators, elevate local stories, and spark the kind of global conversation and fandom that only great storytelling can. We’re so lucky to welcome you to Netflix, Flávia and Joy.”

The duo's appointments comes at a time when Netflix is looking to acquire Warner Bros.' studio and streaming assets. Thus far, Netflix has placed a bid of about US$82.7 billion compared to Paramount Skydance's offer of US$108.4 billion, but has indicated that it has the financial capacity to bump up its bid.

Earlier this week, Warner Bros. had rejected Paramount's bid, but remains open to more offers, and gave Paramount Skydance more time to come up with its best and final offer. Warner Bros shareholders will vote on the Netflix bid on March 20.

Netflix has delivered a strong slate of campaigns over the past year, anchored by the launch of crowd favourites such as K-Pop Demon Hunters, Stranger Things season five, Wednesday season two and Squid Game season three.

The streaming giant has also kicked off 2026 on a high note, with the releases of Bridgerton season four, Single’s Inferno season five and the Korean rom-com drama Can This Love Be Translated. Looking ahead, Netflix is building anticipation for upcoming titles including BEEF season two, Virgin River season seven and Avatar: The Last Airbender season two.

share on