Changi Airport has launched the “Hello, Changi Precinct” gallery at Terminal 3 (T3) Departure Hall to drive awareness of the Changi Precinct such as Pulau Ubin, Pasir Ris, Tampines, Bedok and East Coast Park. Running until October, the gallery features interactive elements and photo spots modelled after iconic sights and sounds in the Changi Precinct.
As part of the initiative, Changi has also launched two new exploration tours, "My Changi Airport" Tour and "My Changi Village Heritage" Tour, in partnership with MyCommunity, a local non-profit organisation that celebrates Singapore’s heritage and culture through organising tours, programmes and exhibitions. The Changi Airport tour lets visitors discover the origins and the development of the Changi Airport through the stories of airport staff and visitors.
The tour begins in Terminal 1 and participants will be guided to discover the airport’s recreational spaces, artwork installations, designs, and heritage businesses. Passengers will also be able to exchange stories with the airport staff they meet along the tour on the airport’s behind the scenes operations as well as anecdotes of people who have previously worked and visited the airport. Additionally, there will be six other tours running until October which will explore key areas of Changi Precinct comprising Bedok, Pulau Ubin and Pasir Ris. The tour prices start at SG$20.
Adding a social element, for July and August, the first 150 visitors each month to take a picture or video with the “Hello, Changi Precinct” gallery and post it on their Facebook, Twitter, Instagram or TikTok with the hashtag #ChangiPrecinct will receive an exclusive Changi Eats promo code. Changi Eats is a food delivery platform launched by Changi Airport that allows the consolidation of orders from different F&B (and selected retail) merchants in Changi Airport and Jewel Changi Airport in a single delivery.
Meanwhile, during the September school holidays, Changi Airport will launch specialty and craft workshops which will allow participants to meet and learn traditional skills from craftsmen within the precinct.
Lim Ching Kiat, Changi Airport Group’s managing director of air hub development, said: “Many of the travellers who fly to Changi Airport are interested to venture beyond the airport to explore the Changi Precinct, which is rich with local history and culture. Hence, Changi Airport Group has been working with various partners around Changi Airport over the last two years to promote appreciation of the many hidden gems of the eastern part of Singapore.”
He added that Changi Airport invites both local residents and foreigners to explore the charms of Singapore through the gallery. “We hope this allows them to understand the Changi Precinct deeper and encourage exploration of lesser known spots in Singapore,” she said.
Changi Airport had also previously launched initiatives to promote Singapore's tourism spots. In 2020, during the pandemic, it launched a short film titled "While You Were Home", which aimed to celebrate the everyday individuals who worked tirelessly behind the scenes of the many tourism attractions across Singapore.
Changi Airport Group brings tourist attractions into Singaporeans' homes with latest film
Malaysia Airports showcases hidden food gems in month-long KULinary campaign
Malaysia Airlines turns in-flight safety video into star studded musical
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window