Former OTT marketer Cheryl Lim (pictured) has joined StarHub as its head of brand and communications at Starhub, consumer business group. To drive key business verticals, Lim will be leading a few functions - brand, marketing communications, digital, performance marketing and in-house creative team. Leading a team of 39, she will report to Johan Buse, chief consumer business group of StarHub.
In a statement, Lim said she’s happy to begin this new chapter. “Working closely with my colleagues and agencies, I’m looking forward being part of the team to help accelerate StarHub’s growth strategy and initiatives,” she added.
Lim joins as StarHub begins its hunt for a new agency partner. Last month, StarHub also made a move into the virtual universe of Roblox named "StarHub World", and earlier this year, StarHub also switched up media agencies appointing Mindshare after six years with Carat.
Lim announced her departure from Viu Singapore's country head of brand, marketing and communications role earlier this month . “As someone who’s always looking to push the creative envelope and challenge conventions while preserving the proven, I’m grateful for the opportunity to venture into a different industry and work at Viu," Lim told MARKETING-INTERACTIVE then.
Lim joined the team last March and pushed out a refreshed brand identity and tagline for Viu not long after. Lim's efforts paid off as the team was recently crowned Marketer of the Year at MARKETING-INTERACTIVE's Marketing Excellence Awards Singapore 2022 and also Event Marketer of the Year at Marketing Events Awards 2022.
Before Viu, Lim was with Manulife Singapore for four year. She has also worked with companies such as Aviva, DBS and HSBC.
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