Social media agency We Are Social has increased its footprint, launching an office in Shanghai.
The agency has appointed Pete Lin, formerly general manager and chief marketing strategist at Gravity Group Asia, to lead its Shanghai operations as managing director.
Lin has 17 years experience in digital marketing, initially in the US where he helped build the digital practice at Grey in San Francisco. In China, he has worked as business director at Grey Shanghai, client services director at Publicis, and head of digital at JWT.
Ying Chang, associate creative director at AKQA, has also joined the team to lead its creative offering.
We Are Social opens in Shanghai with a number of initial clients, including L’Oreal, Liebherr and GMAC (owner of the GMAT exam), which has appointed the agency to accelerate its China digital marketing.
Shanghai is We Are Social’s second new office launch in 2015, following the announcement of its San Francisco base earlier this year. The agency now has a team of over 550 in ten offices across five continents.