Singtel and AIA partner up, exchange well-being for data


Singtel has partnered with AIA Singapore to digitally engage customers on the wellness front and also co-create innovative insurance products relevant to customers’ increasingly digital lifestyles. Part of this strategy, both parties unveiled a wellness platform called StepUp that allows customers to earn local mobile data with every step they take.

Moreover, this platform will also be available on My Singtel app and offer lifestyle rewards from AIA and other partners. Some of the other content in the app relates to wellness, fitness and nutrition in a bid to encourage Singaporeans to lead more active lifestyles.

With StepUp, customers can earn up to 3GB of mobile data depending on the number of steps they take in a month. In addition to the mobile data earned, customers are also able to sign up for various partner challenges to claim lifestyle rewards. These come in the form of movie tickets, gourmet coffee and ride-hailing vouchers. Marketing has reached out for additional information.

Yuen Kuan Moon, CEO, Consumer Singapore, Singtel said the telco wants to encourage healthy lifestyles and wellness, and with StepUp, customers will be rewarded for their efforts to keep fit.

“We are always trying to find ways to offer customers products, services and perks to complement their digital lifestyles. Our partnership with AIA marks a shared commitment to champion the importance of staying active for life,” he added.

Meanwhile, Patrick Teow, chief executive officer, AIA Singapore said this partnership with Singtel redefines what it means to enable healthier, longer, better lives in today’s digitally-enriched world. Through leveraging Singapore’s digital advantage, both parties look to “make a real difference in people’s lives”, particularly when Singaporeans are spending more time on their digital devices.

“With StepUp, individuals and families can now take charge of their own health and integrate more active lifestyle habits into their daily lives,” he added.