Singapore sets new post-pandemic record with a million international visitors in March 2023

Singapore's international visitor arrivals have surpassed a million in March this year, a first since the beginning of the pandemic in 2020, according to stats obtained from the Singapore Tourism Board (STB).

It was recorded that tourism arrivals rose to 1,021,036 in March which was up from the 957,839 visitors recorded in February this year. 

The tourism numbers recorded in March have set a record. However, it is still a far cry from the 160 million visitors that were recorded in Singapore in January 2020, before the pandemic set it. 

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The news is certainly welcome considering that STB has been maing significant efforts to draw tourists back to the city. Most recently, STB announced that it has plans to enhance visitors’ experience at tourism hotspots through a strategic initiative with Snapchat to leverage Augmented Reality (AR). The collaboration looks to enhance visitors’ experience and destination story-telling and drive discovery of local shops and businesses among Snapchat’s audience base which reaches over 75% of 13 to 34 years-old in over 20 countries. 

This initiative with Snapchat is part of STB’s ambition for Singapore "to be a living lab that powers the future of travel" and a launch pad for global companies to partner on tourism applications, said the company in a press release.

STB also recently announced a partnership with Disney Cruise Line to bringing its magical cruise vacation to Southeast Asia for the first time with the ship set to call Singapore home for at least five years beginning 2025, according to Disney Parks' experiences and products chairman, Josh D’Amaro and Singapore’s Minister for Transport and Minister-in-charge of Trade Relations, S. Iswaran. 

Aside from new experiences, STB is also working to showcase Singapore to the world with a new SG$10 million Singapore on-screen fund, done in collaboration with the Infocomm Media Development Authority (IMDA).

The joint fund will support international media and entertainment (M&E) partners in producing TV and film projects that reach global audiences, and shine the spotlight on Singapore as a destination. It will also provide opportunities for local media enterprises and talent to work alongside global M&E partners in creating content for international audiences, according to the statement. 

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