Disney Cruise Line and Singapore Tourism Board (STB) will be bringing its magical cruise vacation to Southeast Asia for the first time with the ship set to call Singapore home for at least five years beginning 2025, according to Disney Parks' experiences and products chairman, Josh D’Amaro and Singapore’s Minister for Transport and Minister-in-charge of Trade Relations, S. Iswaran.
Under a recently signed Memorandum of Understanding, Disney Cruise Line and Singapore Tourism Board agreed to collaborate to homeport the new Disney cruise ship. Singapore will be the company's first exclusive home port in Southeast Asia and the cruise ship will be the largest welcomed to Singapore's shores, according to media reports.
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“This is a very exciting year for The Walt Disney Company — 2023 marks our 100th anniversary,” D’Amaro said. “As part of this, Disney Cruise Line is currently undergoing an ambitious expansion with new ships and new destinations around the world."
He added that Disney is "incredibly excited" to make Singapore the home port to its seventh-launched ship, which will sail from Singapore year-round starting in 2025.
The ship will feature classic Disney experiences along with world-class dining and legendary guest services, according to the release. Guests will also get to interact with much-loved characters such as Captain Mickey Mouse and Captain Minnie Mouse, Disney Princesses, Marvel Superheroes and more on board the shop which has a passenger capacity of 6,000 with 2,300 crew members.
The ship, which is currently unnamed, is likely the result of Disney Cruise Line acquiring Genting Hong Kong's Dream Cruises' unfinished ship last November. This came after Genting Hong Kong Dream filed for bankruptcy through its holding group.
"We look forward to welcoming the magic of Disney Cruise Line to Singapore in 2025,” said Keith Tan, the chief executive of STB. “This is an important milestone for STB and reflects Disney Cruise Line’s strong confidence in Singapore and Southeast Asia. The new Disney cruise ship will be an attraction itself and is expected to boost the tourism sector in Singapore for many years to come.”
More details about the maiden voyage, itineraries and onboard experiences will be announced at a later date, according to the release.
MARKETING-INTERACTIVE has reached out to STB for more information.
This move by STB comes shortly after it collaborated with National Geographic CreativeWorks to unveil UNSEEN/SINGAPORE, a campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers from Southeast Asia. Using photography, the campaign includes a virtual exhibition which encourages travelers to explore the city state’s cultural diversity and hidden spots, by taking a moment to observe the unseen beauty of Singapore.
UNSEEN/SINGAPORE is part of STB’s efforts to boost travel recovery through SingapoReimagine, a tourism campaign that highlights new, innovative and unexpected experiences in Singapore to audiences worldwide.
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