Sime Darby Property hands Mindshare Malaysia media duties

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Sime Darby Property has appointed Mindshare Malaysia to manage media duties for two years, with the possibility to extend for another. This follows a multi-agency pitch. According to chief marketing and sales officer Lai Shu Wei, Mindshare demonstrated a methodical and well-structured strategy in addressing the business case study during its pitch.

"Mindshare is well known for their experience and track record in the execution of complex campaigns. We are aligned on the use of technology and will leverage on Mindshare’s data analytics and insights gathering tools for our business in order to multiply our media value and presence," he added. Lai joined the team last year from TM's unifi.

sime darby mindshare

Meanwhile, Sheila Shanmugam, CEO of Mindshare Group Malaysia, said it is truly an honour to be entrusted by Sime Darby Property to manage its media duties. "This year marks Sime Darby Property’s 50th Anniversary, and Mindshare aims to be a valuable partner by bringing innovative thinking in how property products can be positioned by understanding buyer behavior to drive good growth. Together, we look forward to reaching greater heights in the next 50 years and beyond," she added.

Separately, the property developer tied up with UNICEF earlier this year to launch Malaysia’s first inclusive playground in conjunction with Zero Discrimination Day. Designed with critical end-users in mind, the inclusive playground is located in Sime Darby Property's City of Elmina township in Shah Alam, Selangor.

Sime Darby Property said these users include children with and without disabilities, parents, grandparents, and technical specialists, including organisations of people with disabilities, early intervention practitioners, and educators.

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