Mariah Carey checks into Gucci's Christmas celebrations

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Gucci is ringing in the festive season with the queen of Christmas herself, Mariah Carey, in a new holiday campaign that plays on the singer's annual return to the spotlight.

Titled "Gucci gift ft. Mariah Carey" and directed by Harmony Korine, the film opens outside a hotel on 2 November, where a car pulls up to the entrance. As a bellboy announces "She's here" over his headset, hotel staff scramble to prepare for the arrival of a special guest.

The excitement builds as employees rush through the hotel, some carrying Gucci gift boxes, while a Gucci-clad boot emerges from the vehicle.

Don't miss: Can Sephora and Seth Rogen crack the code to holiday gifting?

Carey's iconic Christmas hit, All I Want for Christmas Is You, then begins to play, signalling the singer's arrival. As the lift doors open, Carey makes her entrance, with hotel guests and staff stepping aside in surprise.

The atmosphere soon shifts into a festive celebration, with Carey taking centre stage as the hotel comes alive with Christmas cheer. The film closes with Carey mouthing the words "All I want for Christmas is you", before the Gucci logo appears on screen.

By tapping into Carey's longstanding association with the festive season, Gucci brings a familiar pop culture moment into its holiday storytelling, combining celebrity appeal, humour and festive gifting.

This is not the first time Carey has lent her festive star power to a brand's Christmas campaign. Last year, the singer teamed up with Sephora for a holiday campaign that reimagined her annual "It's time!" video, widely recognised as the unofficial start of the Christmas season.

Directed by Joseph Kahn, the film featured comedian Billy Eichner as a mischievous elf who threatens to cancel Christmas over poor working conditions. Set in a Sephora-branded glam room, the video saw Carey dismiss his demands before delivering her signature "It's time!" line, transforming the elf into a snowman and flying off in a Sephora-inspired sleigh.

share on