Sociolla opens first Singapore stores at Funan and Bugis Junction

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Indonesian beauty retailer Sociolla has entered Singapore with the opening of its first two stores at Funan and Bugis Junction, bringing more than 130 beauty brands to the market as it looks to expand its footprint across Southeast Asia.

The stores offer products across skincare, makeup, personal care, fragrance and wellness. More than 40 brands in its portfolio are being introduced to Singapore consumers for the first time through Sociolla.

The retailer's selection combines established international names such as JUNG SAEM MOOL, LANEIGE, COSRX, Laka and Round Lab with emerging and regional labels including Indonesian brands Rose All Day, HMNS and SAFF & Co, as well as Australian skincare brand Sukin.

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Sociolla operates more than 200 stores across Indonesia and has also established a presence in Vietnam. The company said all products are sourced through official brand or distributor channels to ensure product authenticity.

Christopher Madiam, co-founder and CEO of Social Bella Indonesia, said Singapore's beauty market offers an opportunity to introduce consumers to brands that may not yet have established a presence locally.

“Singapore is where Asia’s beauty trends get tested. Consumers here are well travelled, well informed and always looking for what’s next. Over the past decade in Indonesia, we’ve learned to spot the brands people will love before they go mainstream. We’re bringing that curation to Singapore, including more than 40 brands that have never been available here before,” he said.

Beyond its physical retail expansion, Sociolla is looking to strengthen its omnichannel approach by connecting its digital and in-store experiences. The strategy allows consumers to browse products online before discovering and exploring them at its physical outlets.

The retailer also plans to continue refreshing its Singapore portfolio, with a particular focus on brands from Indonesia and Southeast Asia.

“Funan and Bugis Junction are just our first steps in Singapore. We’ll keep bringing in new brands, especially from Indonesia and Southeast Asia’s fast-growing beauty scene, so there’s always something new to discover every time customers walk into a Sociolla store,” Madiam added.

Founded in 2015, Social Bella has developed an integrated beauty and personal care ecosystem in Indonesia. Its business portfolio includes beauty platform SOCO, lifestyle publication Beauty Journal, omnichannel retailer Sociolla and mother-focused ecosystem Lilla.

Sociolla expanded into Vietnam in October 2020, marking its first international market entry.

Singapore's beauty retail market is showing strong momentum, with sales of cosmetics, toiletries and medical goods rising 11.2% year-on-year in August 2026, partly driven by higher cosmetics and toiletries purchases, according to the Singapore Department of Statistics. The category also recorded an 8.4% month-on-month increase, making it one of the stronger-performing retail segments during the period.

In Indonesia, Sociolla has been actively supporting the growth of homegrown beauty brands through its annual “Love local” campaign, first launched in 2021. Its 2026 edition, themed “100% cantik Indonesia”, ran from 16 July to 19 September, combining product curation, in-store showcases, digital campaigns and brand storytelling to increase the visibility and reach of local players.

As of June 2026, local products accounted for 55% of Sociolla’s overall assortment, comprising more than 180 local brands and 6,000 active SKUs. Local brands were particularly dominant in fragrance, making up almost 99% of the category's offerings. Makeup, fragrance and skincare were also the platform's three highest-demand categories.

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