SHARP Malaysia has picked FCB Kuala Lumpur to manage creative duties for its flagship TV brand AQUOS. The agency is currently working on a number of key campaigns which are scheduled for release later this year, the press statement said.
Meanwhile, RHB Bank also expanded its remit with the agency, appointing it to handle creative duties for its premier banking division. Additionally, ICLIF Leadership and Governance Centre, an independent non-profit organisation created and funded by Bank Negara Malaysia also picked FCB to develop an integrated creative and digital campaign for its upcoming Leadership Energy Summit Asia. According to the agency, this brings the total number of business wins to 11 in the first half of 2019.
Shaun Tay (pictured), co-owner and CEO of FCB, credits the wins to the agency’s approach to new business development. He said: “We’re very clear on the type of clients and brands we would like to work with. We’re a challenger agency and we work best with those who share the same ethos.”
Tay added that the last quarter has seen FCB securing an additional six new clients on a project basis despite the agency’s relatively small size. It currently has a team of 35 employees. “It’s our ‘all-in culture’ that gives us the edge. There’s lots of fluidity in the roles especially between creative and business leadership, ideas can come from anyone and it’s the same with new clients. Everyone is putting something on the table,” he said.