FCB Malaysia wins PropertyGuru amidst slew of new business

The FCB Group has bagged several new clients over the past three months. It kicked off its winning streak with property portal PropertyGuru. The agency will handle all creative and digital duties for the Malaysian market. The appointment took effect in June and the agency is already involved on a number of key campaigns.

The second win comes in the form of UEM Sunrise’s upcoming premium property development in Desaru Coast, Johor Bahru. FCB’s intimate knowledge of the location courtesy of its ongoing remit as the creative agency group involved in the marketing of the Desaru Coast premium integrated destination resort allowed it to prevail in a hotly contested pitch involving at least six other international and local agencies.

The third adds home grown Malaysian electrical brand, ELBA to the agency’s client roster. ELBA’s decision to appoint FCB reflects its ambition to enhance its brand in order to target more premium, affluent audience. Finally, added to the mix is the brace of projects FCB secured from the Marriot International group in Malaysia building on agency’s existing tourism and hospitality portfolio.

Shaun Tay, co-owner & CEO of the FCB Group in Malaysia attributed the wins to the “common vision and relentless ambition carried by everyone in the agency to make FCB the fastest growing agency in Malaysia.”

These four wins combined with earlier appointments by SaSa, Eyelevel and the Westin Desaru Coast take’s FCB new business win streak to seven wins in this year alone.

The wins come shortly after the local management of FCB bought over the ownership of the firms and the agency is now owned fully in an equal three-way partnership between Ong Shi-Ping, chief creative officer; Liew Kok Heng, CFO and Shaun Tay, CEO. Tay said the new structure gives the agency the ability to operate quickly and efficiently based on market conditions. However, being an affiliate of the FCB Worldwide brand, the agency will continue to have access to a pool of global clients, agency tools and resources.


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