Samsung Indonesia names digital agency

Samsung Indonesia has appointed ALVA to manage digital duties following a pitch. The agency manages corporate marketing strategy, brand stewardship, campaign ideation, and the development of online store content.

According to Samsung Indonesia, ALVA showed strategic and excellent understanding of its business and audiences. By working together, ALVA will demonstrate how Samsung Indonesia is innovating the business model which includes a new digital marketing strategy that will be introduced to provide consumers with access to more information on the products and services.

At the same time, ALVA will also provide strategic counsel and deliver purpose-driven creative digital campaigns through a long-term partnership for Samsung Indonesia. For example, the team will include talents that serve complete digital services that integrate data with precise creative solutions while maintaining faster processes, effective results, and more efficient costing.

ALVA's founder Reza Akbar said the agency is delighted and honoured by this new opportunity. "We are incredibly excited about the strategies and ideas that we shared as part of this process, and we are very happy to get the chance to work with Samsung Indonesia to deliver our thinking ahead specifically on how brand and eStore commerce in the current era must be integrated to provide creativity that can have an impact in the business sector," Reza said.

The appointment follows the collaboration of Olrange and Flock Creative Network to form ALVA Holding Group comprising Olround, Froyo Story, and Maleo last September. Some of the brands that have worked with the group include Pocari Sweat, Hyundai, TMRW by UOB, Standard Chartered, Pepsi, AIA, and Tokopedia.

In January this year, Flock Creative Network rebranded to Future Creative Network (FCN) in a move to become the largest leading digital and creative ecosystem. Future Creative Network now focuses on becoming a one-stop digital and creative destination to lead digital transformation for clients in Indonesia.

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