Flock Creative Network rebrands, introduces 3-layered structure

Flock Creative Network has rebranded to Future Creative Network (FCN) in a move to become the largest leading digital and creative ecosystem. Moving forward, Future Creative Network will focus on becoming a one-stop digital and creative destination to lead digital transformation for clients in Indonesia.

FCN is subdivided into three layers under its new structure, which was unveiled at the agency's fifth-anniversary event alongside its new logo.

1. Direct to client: Creative and digital agencies that will act as the consultant that directly faces the clients to formulate creative and marketing solutions.
2. Support system: Research and data, strategic branding, production, activation, influencer marketing, PR, experience development and tech that will give clients the competitive edge in terms of speed, effectiveness, and understanding of the brand.
3. Direct to consumer: Offers services that allow clients to connect with their direct consumers through media and communities with the help of distribution companies. At the same time, FCN also recently launched Creative Gorilla Capital to enable many new startups in the D2C sector to compete at the business level.

Ivan Hadywibowo, CEO and creative chairman of FCN, explained that together with Creative Gorilla Capital, the team is opening its doors to limited partners to access D2C startups and leverage FCN capabilities and resources to catapult the growth of FCN's investment companies.

"We will help fund the potential companies to compete in the market. We see ourselves as an enabler of digital transformation for many new D2C companies in Indonesia, and directly contributing to building the creative economy of our country as a whole," Hadywibowo added.

FCN began the first rebranding phase by joining forces with homegrown tech and digital companies to establish a new holding company called ALVA. Through this, FCN is progressively becoming a network of creative digital-driven companies and talents. In its next chapter, FCN aspires to take the lead and shape the future of the creative and digital ecosystem in Indonesia - embracing data, immersive technology, and innovative digital solutions closer into all of their business units. To do so, it has teamed up with local digital and tech agencies: Olrange, Froyo, Olround, THAT-A Studio, and TITANS tech. MARKETING-INTERACTIVE has reached out to FCN for additional information on the rebranding.

Ivan Hadywibowo, CEO and creative chairman of FCN, said this is a celebration and a new beginning for the agency. "FCN started as an agency with five people, and now we have become a network consisting of 34 companies and more than 700 of the best talents in the advertising and marketing industry in Indonesia," he said.

According to Hadywibowo, FCN, which initially stood as a local creative agency, has built a solid foundation and achieved the vision it set at the beginning of its journey. Moving forward, it is ready to start a more exciting chapter of its journey.

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