S P Setia partners Star Media Group to launch #StandTogether

Star Media Group, property developer S P Setia Berhad, and various prominent personalities joined forces to launch #StandTogether, a nationwide campaign calling for the first week of April to be designated as an annual Bullying Prevention Week.

The campaign was launched by Yang Amat Mulia Tengku Datin Paduka Setia Zatashah Binti Sultan Sharafuddin Idris Shah at Setia International Centre, where celebrities including actress, Lisa Surihani, singer, Dayang Nurfaizah, filmmaker, Jinnyboy, Youtube sensation, Jenn Chia, local band, Paperplane Pursuit and Youtube content creator, Arwind Kumar also pledged their support to the campaign.

Tengku Zatashah reminded everyone that the campaign is to promote simple values to all -kindness, empathy and unity.

“It is important for everyone to understand that this is not an “Anti-Bullying” campaign. We are not anti-bullies, or here to vilify bullies. Many of them are merely products of an environment we have created as a society,” she said. She also hopes this movement will be an annual affair where it will be part of our culture in

“It’s important to make a stand and show students facing aggression that they aren’t alone,” said Star Media group managing director and chief executive officer, Datuk Seri Wong Chun Wai.

“That’s why we’re pleased to be working with SP Setia Berhad to tackle the issue of school violence. Through this collaboration, we hope that schools will soon be a safe space for all children,” Wong said.

Chairman of S P Setia Foundation, Tan Sri Dato’ Seri Dr Wan Mohd Zahid said S P Setia was happy to collaborate with Star Media Group in a joint effort to create more awareness on the prevention of bullying.

“This is an extension of the Setia Caring School Programme which we kicked off in 2015 with the core idea of cultivating a ‘caring society’ but on a much bigger scale,” he said. The campaign, which will be run by S R.AGE team, aims to mobilise volunteers (former students, parents, teachers, etc.) to independently organise bullying prevention events/activities in their schools every first week of April. R.AGE is working with key stakeholders to develop a five-day programme and resources which all volunteers can download from www.standtogether.my.

R.AGE will also produce a series of online videos featuring the celebrities and their personal experiences with bullying, and are currently working on a documentary series about school violence. #StandTogether Week will take place in schools nationwide from April 2 - 6, 2018.