PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Have you checked out this multi-sensory and interactive drug exhibit and campaign?

Have you checked out this multi-sensory and interactive drug exhibit and campaign?

share on

The Inter-Ministry Committee on Drug Prevention for Youths has unveiled a roving exhibition to foster empathy, understanding and support for friends and families of loved ones grappling with drug abuse.

The exhibition aims to bring across the stark realities faced by individuals and families who have suffered from drug abuse by taking visitors on an immersive and thought-provoking journey.

This ranges from a life-sized mock-up of a home grappling with the effects of drug abuse, to multi-sensory, interactive displays. In addition, visitors will also learn how to protect themselves and their families from drugs.

Don't miss: Content Champions: National Council Against Drug Abuse

In tandem, a candlelight display will be available at the exhibition to remember the victims of drug abuse from all over the world. A single candle symbolises a thousand lives lost annually.

The exhibition was first launched at Ngee Ann City Civic Plaza in Singapore on Drug Victims Remembrance Day. The launch was graced by Minister for Home Affairs and Minister for Law Mr Kasiviswanathan Shanmugam and saw a panel session featuring former drug abuser Bruce Mathieu and a friend of former drug abusers, Tommy Wong.

The panel session was moderated by local artistes Annette Lee and Glenn Yong and provided visitors a deeper understanding of the harm and hurt that drug abuse has caused the panelists' and their loved ones.

The exhibition will subsequently make its way across the heartlands of Singapore from 24 May to 21 July 2024. It will be held at Waterway Point, Paya Lebar Quarter, Suntec City, Compass One, Jem, Northpoint City, Jurong Point and Heartbeat @ Bedok.

The roving exhibition will include a sensorial drug panel where visitors can see the physical forms of various substances, including real cannabis exhibits. Visitors can also learn to identify these various substances to better protect themselves and their loved ones.

In addition, the public is encouraged to memorialise their commitment to keep themselves, families and communities safe from drug abusers by submitting a pledge on-site or online.

In 2022 to 2023, the National Council Against Drug Abuse (NCADA) of Singapore launched its "What's Your Fix" campaign.

The campaign aimed to spark meaningful conversations on the lived realities of drugs, raise awareness on how members of society, especially youths, can be advocates for the anti-drug vision.

The campaign also hoped to inspire a shared understanding in the community around the vision and purpose of a drug-free society.

"What's Your Fix" consisted of three sub-campaigns, the first of which, "Finding Juliana", launched from September to November 2022 as a 21-episode TikTok series followed by a 24-minute short film.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles:
Survey: Overwhelming amount of social posts use NFTs to promote drug ad campaigns
Central Narcotics Bureau uses Alice in Wonderland as inspiration for drug prevention film
SG council against drug abuse lets youths make choices on drug issues

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window