Broadcast presenter Denise Keller and former co-founder of manghamgaxiola Robert Gaxiola have jointly launched a content production house KellerMedia.
The company will focus on content around lifestyle, hospitality, travel, luxury, beauty and wellness. The newly-established production house will write, direct and produce video content, and will work directly with brands, marketing agencies, PR firms, and in-house social media departments. According to KellerMedia, it aims to create broadcast level video content starring Keller or other creative personalities, including KOLs. Keller is no stranger to the media scene. She previously worked as a producer and director for TLC and the Discovery Channel. Keller has also hosted travel shows, and international events such as Singapore Fashion Week and Asia MTV Awards.
Denise Keller will be speaking at Marketing's Content 360 conference on 11 May 2020, along with other stars on how content creators can build sustainable models to prevent burnout.
Managing the creative output as creative director will be Gaxiola. The former Ogilvy executive creative director made waves in the industry when he co-founded his own firm manghamgaxiola in 2012. The agency was later acquired by the Dentsu Aegis Network in 2015, and Gaxiola exited from the agency in June 2018. The duo are also looking to bring the content company to the region and beyond with current projects in the Maldives, Vienna, Hong Kong and Jakarta.
Currently, KellerMedia is shooting a campaign for Gili-Lankanfushi in Maldives, which is under the HPL Hotels Resorts Group. The company has also produced work for TripAdvisor, Eres, Under Armour, Crystal Cruises, SISLEY, Clinique, Sony, Genting Dream Cruises, Manduka and Madonna’s MDNA skin care roller.
In a statement to Marketing, Gaxiola said he has always loved advertising, but have also been writing more work in the testimonial documentary space. According to Gaxiola, what the duo does at KellerMedia is something in between.
“What Denise Keller can bring to the big and small screen is an authentic voice to the lifestyle, hospitality, travel, beauty and wellness space. We have been working together on various advertising campaigns for over a decade. But never this close obviously. She’s a real professional and I remain her biggest fan,” he added.
Meanwhile, Keller told Marketing social media is a great way for brands to share its stories, and as a director she is looking to provide a more authentic on-air documentary style for clients. “I think even more women should start their own creative businesses in Singapore. I believe in equal opportunity for all people, gender, race and other. We create lifestyle content with a focus on culture, beauty, travel and luxury for clients that want an authentic voice,” she added.