Redoxon hands out goodies to consumers ordering on dahmakan

Bayer’s consumer health brand Redoxon has recently partnered with Malaysian cloud kitchen startup dahmakan to position itself as an immunity-boosting supplement brand. With every dahmakan meal ordered within Klang Valley, Redoxon gave consumers a pack of its product, Redoxon Double Action Orange Flavour, along with tips on staying healthy during the Movement Control Order (MCO).

Redoxon also offered further discounts if the dahmakan consumer ordered Redoxon online through the QR code provided in the packet. Redoxon and dahmakan also promoted the campaign online on their respective Facebook pages. According to a press release, the campaign saw 48,000 packets delivered, a 200% increase in search intent for Redoxon for the first day of the activity, and over 560 eCommerce engagements. 

The campaign came as Redoxon saw an increase of 30% in food delivery services during the MCO. The vitamin supplement brand also found consumers looking for ways to bolster their health during this period and took the opportunity to reach out to Malaysians.

“Redoxon’s role in this community is to protect and defend people’s health every day. We are glad to be able to partner with Dahmakan to bring health to people’s home during this MCO period," Vivienne Wang, marketing manager at Bayer Malaysia, said.

Vivek Perwani, associate director at MediaCom Malaysia, said during this time, brands that are compassionate and working together to reassure their customers are the ones that win over the consumers’ trust. “Redoxon’s role in this community is to protect and defend people’s health every day. We are glad to be able to partner with dahmakan to bring health to people’s home during this MCO period," he added. 

Meanwhile, Redoxon also launched a campaign to encourage Indonesians to boost immunity during the month of Ramadan. Done in partnership with Lion & Lion, the campaign leveraged the power of music and raises awareness by hijacking the popular Indonesian track "Jangan Ditunda-tunda" by Bimbo and rewriting the lyrics to appeal to the audience. According to Redoxon's research, Ramadan is a vulnerable time for the immune system hence the campaign was rolled out to remind Indonesians of the importance of a strong immune system to stay healthy during the auspicious month.

Related Articles:
Redoxon hijacks Bimbo's hit song in latest Ramadan campaign
Redoxon creates 'viral' OOH ad to show spread of germs in close proximity