QSR Brands rally Malaysians to pay it forward with KFC and Pizza Hut this Ramadan

QSR Brands has set up a donation initiative through KFC and Pizza Hut Malaysia to raise funds for those in need during these unforeseen times. The initiative calls out to Malaysians to raise funds for the Akaun Amanah Khas (trust account) set up by the Ministry of Health, as well as NGOs; the Malaysian Red Crescent (National Committee for Community Services and Health) and MERCY Malaysia. By collaborating with these NGOs, the funds raised will be channelled directly to the affected communities including the underserved rakyat (citizens) as well as the medical community, especially in anticipation of the holy months, Ramadan and Syawal.

Through this initiative, both KFC and Pizza Hut will also aid in raising funds by encouraging Malaysians to join in the CSR efforts.

KFC, through its CSR campaign Kita Fight COVID-19 has introduced a KFC Mix Bucket meal where with each purchase RM1 will be donated to the cause. Moreover, Malaysians will also have the option to donate directly to KFC’s Tabung Add Hope: Kita Fight COVID-19 with their preferred amount which KFC will then extend, by matching the total contribution one-for-one.

Tony Lika, head of KFC Malaysia said through Kita Fight COVID-19, the company is calling the public to rally and be part of a change that can make a great impact during this time. “Many Malaysians are facing extreme challenges since the outbreak. We recognise the plight of those who are affected by COVID-19 and we believe these feelings are shared widely by all Malaysians,” he added.

Pizza Hut, on the other hand, has launched the Terangi Ramadan campaign that gives Malaysians the opportunity to donate RM0.50 with every Pizza Hut meal purchased via its official website and app. The collated sum will be matched one-for-one by Pizza Hut, as part of its commitment to pay it forward and contribute to the fight against COVID-19.

Loi Liang Tok, head of Pizza Hut Malaysia said that Terangi Ramadan was launched to stand united with all Malaysians and encourage them to join in its efforts to raise funds towards the cause. At the same time, Pizza Hut aims to increase awareness on this issue with the end goal of providing much needed relief to the affected communities.

Since the implementation of Movement Control Order (MCO) in March, QSR Brands has lent a hand to those in need. Recently, QSR Brands provided over 27,000 meals to various communities including health workers, firemen, policemen, media, and public service workers at its frontline as well as university students and the underserved communities.

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Separately, FGV Holdings has unveiled a campaign through its flagship brand SAJI to donate the matched value of all purchased products. According to FGV Holdings’ group chief executive officer Haris Fadzilah Hassan, FGV products have received higher demand among consumers during the MCO period and the company aims to recognise the public’s support through this campaign.

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In addition, FGV, through its subsidiary Delima Oil Products, is also offering Malaysians an opportunity to participate in the Kongsi Rezeki Seikhlas Hati campaign. The campaign will run from 24 April to 22 May, and allows shoppers who who purchase any FGV products under the brands of SAJI, ADELA, Tiara, Tiga Udang, Seri Pelangi, Prai sugar and Bright Cow, could send their receipts with full name via WhatsApp.

SAJI will then donate the amount collected in the form of FGV products and cash to be distributed to selected non-governmental organisations each week. SAJI will honour consumers who have contributed in its campaign through a post on SAJI’s official social media platforms.

“This is the second year DOP has organised a campaign for Ramadan. Last year DOP managed to raise a target of RM300, 000 through the public’s purchase of SAJI cooking oil for the Infak Ramadan SAJI campaign. The proceeds were donated to Yayasan Felda, MERCY Malaysia and the National Cancer Council (MAKNA),” Haris Fadzilah said.