Publicis One, the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof, has named Tan Kien Eng as CEO of Publicis One Malaysia.
Tan is currently CEO of Leo Burnett Malaysia and has over 30 years of experience in the communications industry, first as a creative and later as the leader of the agency. With experience across a diverse portfolio of clients, his work as a creative was widely-recognised at some of the world’s leading creative shows. Under his leadership, Leo Burnett Malaysia was also consistently awarded “Agency of the Year” by A+M for several years.
Meanwhile Dean Bramham has been chosen as the international business head of Malaysia Publicis One. With 20 years’ experience in Publicis Groupe starting at Leo Burnett Australia then to a number of roles including MD of LB Vietnam, VP AD P&G US/Canada, RAD LB Singapore, MD LB Indonesia and MD LB Nth.China. Bramham is the Publicis Worldwide CEO of Malaysia operations.
David Soo, has been tasked to foster collaboration and the development of unique solutions for clients in Malaysia in his new role as chief integration officer. Soo is the managing director for Saatchi & Saatchi Arachnid in Malaysia and brings close to two decades of local and regional experience.
Piyee Wong joins the Publicis One local board as head of media, with a focus to leverage the combined scale of the Publicis One’s media assets to drive value for clients. Wong is managing director for Starcom, Mediavest and Optimedia. She is a respected market veteran with almost 20 years of experience.
“We are looking forward to the new possibilities we can create with Publicis One in Asia. Over the years, we have developed a strong suite of capabilities via all our agency brands that address our clients’ communications needs. The Publicis One set up will take us a step further, allowing us to offer our clients more holistic plans that address their needs for integration and specialization today,” Nicolas Menat, regional CEO at Publicis One said.
Currently brands under the Publicis One Malaysia umbrella include Leo Burnett, Arc, Publicis, Saatchi & Saatchi, Saatchi & Saatchi Arachnid, AdSell, Starcom, Mediavest, Optimedia and Liquid Thread. All agency brands will continue to exist and operate within the Publicis One set up.