Publicis Groupe wins Pechoin communication business

Publicis Groupe has won skin care brand Pechoin's account, commencing at the beginning of 2021. 

The agency is handling Pechoin's 90th anniversary brand upgrade and creating communication strategies around the project. Also, it defines their brand strategy as “New Technology - Empowered Herb”, planning a series of brand communication solutions as well as providing consumer-related research and insights.

With years of experience in the beauty and skincare industry and in-depth consumer insights about young Chinese women, Publicis Groupe presented a comprehensive and accurate communication solution for the whole year to help Pechoin achieve their new branding upgrade.

“We sincerely thank Pechoin for their confidence in Publicis Groupe, and for recognising the team’s expertise and passion. This year is a special year for Pechoin as it celebrates their 90th Anniversary, we look forward to partnering with our clients to further grow their business and celebrate this unique milestone with many surprises in store for our consumers," said Arto Hampartsoumian, managing partner and executive chairman of Publicis Groupe China.

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