Prudential works with Dentsu SG to roll out new brand campaign across Asia

Prudential is launching a campaign called “We DO”, designed to celebrate, acknowledge and centre around the drive and optimism of people who do and what the company can do for them. The campaign runs across 10 countries in Asia, starting with Hong Kong. This will be followed by Taiwan.

The campaign will launch in Singapore and Malaysia in the upcoming weeks. According to a spokesperson from brand, given the campaign is launching in a staggered manner, the duration of the campaign will vary according to the individual market needs. She added that Dentsu Singapore is the creative agency.

According to the company, “We DO” is an integrated campaign across multi-touchpoints, including television, newspaper, outdoor and online. It explained that in Asia, billions of people are looking to progress in life – with big dreams, energy and a work ethic to match. For consumers of today and tomorrow who are living life at full speed in a digital world, Prudential Corporation Asia (PCA) is reinforcing its commitment with “Listening. Understanding. Delivering.”

“Too often insurance is seen as remote and distant. But Prudential is changing all that. “We DO” means we are a part of our customers’ world. We are here for them however they want to reach us, with technology that broadens our human interactions. Prudential is the insurer for the people who DO,” said Anthony Shaw, PCA’s chief customer and marketing officer.