Coffee Meets Bagel names new global brand and communications lead

Coffee Meets Bagel has appointed Amanda Chong (pictured) as its new global brand and communications lead, a newly created role as the dating platform ramps up its international expansion.

In her new role, Chong will lead the development and execution of Coffee Meets Bagel’s global brand strategy and integrated communications.

In conversation with MARKETING-INTERACTIVE, Chong said that her focus on reinforcing the brand’s positioning around helping serious daters form intentional, values-aligned connections while deepening trust with its audiences. 

Don't miss: Coffee Meets Bagel CMO Delbert Ty exits, goes fractional 

Reporting directly to Coffee Meets Bagel’s CEOs Shn Juay and Quincy Yang, Chong will play a pivotal role in shaping the company’s communications as it continues to expand globally.

Chong brings extensive agency experience to the role, having worked across PR, social, brand, and integrated campaigns. Most recently, she served as account director at Ogilvy and has also held positions at Tate Anzur, Raffles Medical Group, and Resolute Labs, according to her LinkedIn.

She described her career as a chance to “learn from some of the best in the industry and collaborate with talented teams and amazing clients”, building expertise in both PR storytelling and multi-channel marketing.

“Today’s daters are placing a higher premium on trust and authenticity than ever before. Gen Zs, in particular, are pushing the hardest for deeper, more meaningful connections," said Chong. 

"Coffee Meets Bagel has always stood for serious, intentional dating and creating a trust-first space for daters, and I’m looking forward to further strengthening how we communicate this value globally, while helping our community build real, meaningful connections both online and offline," she added.

Meanwhile, in April, Coffee Meets Bagel's CMO Delbert Ty stepped down after leading the company’s marketing efforts for several years.

Ty joined CMB during a critical growth stage, helping scale the global marketing function, implement a four-day work week, and build a lean but high-performing team across San Francisco, Singapore, Bangkok, and beyond. During his tenure, the company achieved more than 50% growth, which he described as sustainable and efficient.

Key initiatives under Ty included shifting the brand’s creative strategy to focus entirely on user-generated content, allowing the team to scale paid performance marketing cost-effectively. He also rebuilt the company’s martech stack without engineering support, leveraging automation and tools such as Supermetrics to streamline reporting and free up time for analysis.

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