Perspective Strategies MD Andy See to lead global PR network in APAC

Andy See (pictured), founder and managing director of Perspective Strategies, has been appointed as one of the three regional vice president for Public Relations Global Network's (PRGN) APAC region. The appointment by PRGN is a bid to focus its efforts to grow in APAC and See will represent the region in the executive committee of the global network. He was also elected as secretary of PRGN.

PRGN is a global network of independent, local, owner-operated public relations, digital marketing and communications firms. Its APAC region comprises agencies operating in Malaysia, Singapore, Australia, China, Hong Kong, India and Japan.

See founded Perspective Strategies in 2006 after more than 10 years with multinational and Malaysian consultancies including The Boston Consulting Group and Edelman. In 2017, Perspective Strategies joined PRGN as the first and only Malaysian public relations agency.

“We are honoured to be entrusted with this responsibility as we step up our leadership role in this global network. We look forward to unlocking more opportunities for our clients across markets, as well as exchange knowledge and experience amongst our peers in the global marketplace,” See said.

Meanwhile, the two other PRGN regional vice presidents are Anne Buchanan, president of Buchanan Public Relations in Philadelphia, who will oversee North and South America, and Uwe Schmidt, CEO and partner at Industrie-Contact AG of Hamburg, Germany who will be in charge of Europe, Middle East and Africa.

The regional vice presidents will assist in public relations thought leadership, global business development, and member engagement and recruitment to benefit PRGN’s clients around the world as well as member agencies in the region.

PRGN president Aaron Blank said its new strategic plan targets expanding its global PR platform with the addition of 15 new member agencies in emerging markets in the Asia Pacific, Middle East and Africa, as well as strengthening PRGN operations, coordination and impact through the addition of a regional executive structure.

“Adding 15 member agencies to increase PRGN’s member roster to 65 would strengthen our global coverage while still allowing all agency owners to develop the strong, close personal relationships that make this platform unique,” Blank said.