Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges.
In a competitive pitch, Golin won "because of its strategic thinking and quality of planning and proposal," the press release said.
Commenting on the appointment, Jane Morgan, Managing Director for Golin said:"Global travel is a part of Golin’s DNA so we are thrilled to be working with Pernod Ricard Global Travel Retail on this project. We work with the company in Hong Kong currently so to take this relationship even further is a real win for us.”
Golin currently works with many APAC hubbed clients, but this is the second MNC client that Golin Hong Kong now hubs globally.
Morgan said: “It shows our strength in client relationships, multi-market understanding and industry expertise. We are looking forward to developing creative content and being part of the team that understands the consumer journey, so we can drive interest and ultimately sales."
Golin Hong Kong will be leading up to six markets across the world including the UK and the US. More information about the partnership will be followed.