Gen Z perspectives: WPP's updates & MARKies 2025

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, we touched on the shake-up at WPP, went full spy-mode at CapitaLand Malls’ Mission: Impossible stunt, and soaked in the glam, fun, and behind-the-scenes action at the MARKies Awards 2025 in Singapore.

You don't want to miss this. Hit play on the video or scroll on to read more. 

1. GroupM reportedly to be rebranded into WPP Media

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. 

This marks a significant shift in the company's branding strategy after two decades. The move aims to streamline WPP's offerings and align more closely with competitors such as Publicis Media and Omnicom Media Group, according to media reports. 

Read more here. 

2. WPP moves Grey under Ogilvy in creative agency shakeup

WPP is moving creative agency Grey under Ogilvy, shifting its current reporting structure from AKQA group. The move is aimed at strengthening collaboration and unlocking growth opportunities across the WPP network, according to internal memos obtained by MARKETING-INTERACTIVE.

The decision comes ahead of AKQA's anticipated appointment of a new global CEO, prompting leadership teams across Grey, AKQA, Ogilvy and WPP to review reporting lines. Under the new structure, Grey global CEO Laura Maness will report directly to Ogilvy global CEO Devika Bulchandani. 

Read more here. 

3. GOODSTUPH and LEO win big at MARKies Awards SG 2025 

GOODSTUPH and LEO emerged victorious at the MARKies Awards 2025, taking home the top honours of the night. 

GOODSTUPH emerged a first-time overall winner at the MARKies Awards 2025, walking away with the coveted "Overall Media Usage MARKie" title after securing three Gold wins. Meanwhile, LEO continued its winning streak, bagging the "Overall Creative Ideas MARKie" for the third consecutive year with an impressive haul of three Gold and two Bronze trophies.

Read more here. 

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