Oyster sauce with fried eggs? Lee Kum Kee says yes

As part of a 'Quality Never Compromised' campaign from Hong Kong sauce brand Lee Kum Kee, the condiments company has released a series of ads feature the various Lee Kum Kee sauces, including oyster sauce and soy sauce, for various food types.TBWA\Hong Kong, the agency behind the initiative, said the global brand campaign aims to re-emphasize Lee Kum Kee’s family values and philosophy to never compromise. The campaign builds on the insight that when you cook for the people you love, you never compromise.The campaign launches in phases, starting first with Malaysia, Singapore, Taiwan and Australia, followed by Hong Kong and New Zealand in the second phase. The final phase, which includes all remaining markets, will commence later this year.CREDITS:Project Name: Lee Kum Kee – ‘Quality Never Compromised’Creative Agency: TBWAClient: Lee Kum KeeExecutive Creative Director: Esther WongCreative Director(s): Annie LooSenior Art Director(s): SoSoArt Director(s): Donald TseSenior Copywriter(s): Peter So, Ronald ChengPhotographer: Raymond Ng, Eric WongDigital Designer(s) / Artist(s): Aiden Lam, Bowie HoPlanning Director: Terence Ling, Rochelle WangAccount Director: Alex HuiAccount Executive(s) / Manager(s): Long Wong, Benson WuOther Credits: Fung Siu WaSocial Media Creative: Season Chan