Singapore Sports Hub becomes The Kallang as precinct gears up for a major glow-up

Singapore Sports Hub has been renamed The Kallang as the precinct prepares for a wave of new experiences across sport, entertainment, lifestyle and community. The change was unveiled by Kallang Alive Sport Management, which has also adopted a new corporate name, The Kallang Group.

The brand was launched today at the National Stadium’s Bank of Singapore Lounge by chairman Keith Magnus and CEO Quek Swee Kuan, joined by staff and more than 300 stakeholders across sport, entertainment, lifestyle and community.

The company said The Kallang will now serve as a broader destination that encompasses all infrastructure and assets previously operating under Singapore Sports Hub, with The Kallang Group continuing to oversee management, programming and delivery of events.

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The precinct’s new tagline, “Feel alive”, reflects its stated focus on connection, vibrancy, excellence and leadership. The Kallang Group added that it plans to build meaningful community networks through a mix of events, shared spaces and curated experiences that reinforce its position as an accessible, multi-use destination.

The renaming sits alongside a series of upgrades planned from 2026, including new alfresco dining concepts, a sheltered padel ecosystem, refreshed family-friendly zones and enhancements to the existing climb and bouldering walls.

Splash-N-Surf will also be transformed into a larger playscape that blends water play with active zones, while the waterfront will evolve into an esplanade anchored by experiential dining options. Work begins in phases from Q2 2026, with the mall staying open throughout until the full completion targeted for 2028.

The precinct’s first major event under its new identity will be “Countdown 2026 at The Kallang”, a programme that includes a concert headlined by K-pop group Super Junior, family-friendly activities and what the company said will be Singapore’s longest fireworks display at 35 minutes.

To mark the change, The Kallang Group has introduced the Kallang Pass, which will give one winner a pair of tickets to selected events at the National Stadium and Singapore Indoor Stadium in 2026. All Singapore residents aged 18 and above attending the countdown event on 31 December will be eligible.

The developments build on momentum from the 2022 government takeover, which the company said has driven more event days, higher attendance and a busier calendar.

The Kallang has hosted world-class events including the World Aquatics Championships, the World Para Swimming Championships and performances by Lady Gaga, who selected Singapore as her only Asia stop. Community events such as the National School Games, Majulah Fiesta, GetActive! and ONE Countdown have also contributed to stronger year-round activation.

The brand shift is positioned as an evolution grounded in history. According to the company, “Kallang” has long been associated with Singapore’s sporting identity, having housed both the former and current National Stadium and served as the backdrop for moments such as the “Kallang Roar” and “Kallang Wave”.

The company said the move from Singapore Sports Hub to The Kallang aims to broaden the precinct’s identity while honouring the memories and collective experiences tied to the area.

The Kallang Group added that it remains committed to engaging schools, charities and social organisations to make sport and entertainment more accessible, while supporting youth, families, seniors and underserved communities through inclusive programmes and volunteer-led initiatives.

Magnus said the launch of The Kallang marks a new chapter for the precinct, which he noted has evolved over the past three years into a dynamic hub for world-class sport, entertainment and community life. He pointed to more than 4,000 event days and nine million visitors, adding that the group’s focus goes beyond numbers to the spirit the precinct now carries.

He said the ambition is for The Kallang to become Singapore’s “excitement epicentre”, a place where global acts, local athletes and everyday Singaporeans come together for shared experiences that strengthen the national fabric.

The rebrand, he added, is meant to position The Kallang as more than a venue, framing it as an emotional touchpoint that feels owned by the community and a destination the group hopes will be among the region’s most loved for generations.

“As we enter this next phase of growth, we are elevating both the curation and the hardware of the precinct with major upgrades, new national facilities and an even bolder calendar of marquee events. At the same time, we remain grounded in purpose. Since 2023, The Kallang Group has partnered more than 100 charities to create thousands of opportunities for their beneficiaries to enjoy world-class live experiences. We are now exploring a philanthropic fund to give donors and well-wishers a direct role in uplifting the communities we serve. Together, these efforts express who we are today and the kind of impact we aim to make for the future," he said. 

The launch follows a series of major brand shifts across Singapore’s attractions ecosystem. Earlier this year, Resorts World Sentosa (RWS) completed the rebranding of the S.E.A. Aquarium into the Singapore Oceanarium, marking a move from marine tourism toward purpose-led edutainment.

The refreshed attraction tripled its footprint and repositioned itself as a marine institute centred on conservation, research and education.

It introduced 22 thematic zones spanning coastal shallows to the deep sea, including one of the world’s largest kreisel habitats and a gallery that brings prehistoric marine species to life.

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