Gen Z perspectives: Omnicom-IPG merger, KFC Kallang's revamp and MY's social media ban

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week: Omnicom’s IPG deal clears, KFC Kallang gets a neon-lit revamp, and Malaysia clamps down on under-16s on social media.

Headlines so hot, they’re finger-lickin’ good.

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1. EU greenlights Omnicom-IPG US$13.5bn merger

The European Commission has given the green light for Omnicom’s proposed acquisition of IPG, ruling that the deal raises no competition concerns across the European Economic Area (EEA).

Following the EU approval, Omnicom has officially completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion in combined revenue and a mandate to lead what CEO John Wren calls the “next era” of intelligent, connected growth. The deal unites two of the industry’s biggest holding companies under the Omnicom umbrella. Wren remains chairman and CEO, with Phil Angelastro staying on as EVP and CFO. Philippe Krakowsky and Daryl Simm become co-presidents and co-COOs. The full leadership slate will be announced on 1 December.

Read more here, and here.

2. KFC Singapore unveils first-ever merchandise space at revamped Kallang outlet

KFC has reopened its Kallang outlet after a months-long renovation, unveiling neon-lit interiors, interactive features, and Singapore’s first physical merchandise corner. The revamp reflects the brand’s push to make its outlets more than just dining spaces, combining social and lifestyle experiences under one roof.

The space launches with the latest limited-edition capsule collection from homegrown streetwear label AMOS X ANANDA, created by Singaporean designer Amos Yeo, on 28 November 2025.

Read more here. 

3. Under-16s to be banned from social media in 2026

The Malaysian government is set to bar teens under 16 from signing up for social media accounts starting next year, raising the age limit from the earlier proposed threshold of 13. Communications minister Fahmi Fadzil told local media this week that all platform providers will be required to implement electronic know-your-customer (eKYC) identity verification by then. Registration will rely on official documents such as MyKad, passports and MyDigital ID.

Read more here. 

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