Grimace, Hamburglar and Birdie land in SG with music fest, merch and new eats

Singapore fans of the iconic McDonaldland characters are in for a treat this December. Grimace, Hamburglar, and Birdie are making their first-ever stop in the Lion City for a limited-time tour, bringing with them exclusive merchandise, a music festival, and a lineup of new menu items.

McDonald’s first teased the campaign on 26 November with an Instagram post showing the McDonaldland Crew partially revealed, accompanied by the caption “McDonald Crew Singapore tour”.

The following day, the brand dropped a short clip on Instagram, showing the beloved characters arriving in Singapore, just ahead of the launch of the new menu items.

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The McDonaldland Crew music festival runs from 12 to 14 December at Plaza Singapura’s Level 1 Outdoor Area, promising a weekend packed with meet-and-greets, interactive zones for fans of all ages, and live performances from local musicians.

In addition to the festivities, McDonald’s Singapore is rolling out a series of exclusive collectibles. From 1 December, fans can snag McDonald’s pocket pouch blindboxes featuring Grimace, Hamburglar, Birdie, or a special French Fries design with every meal purchase, excluding Happy Meals.

MyMcDonald’s rewards members can redeem points from 8 December for the special french fries pocket pouch and a matching phone strap. A limited-edition McDonaldland sticker sheet will also be available from 11 December with select meals, including the cheesy jalapeño burger feast.

Foodies won’t be left out either. McDonald’s is introducing the cheesy jalapeño quarter pounder and cheesy jalapeño chicken burger, each packed with crispy bacon and a tangy jalapeño cheese sauce.

Fries get an upgrade too with the debut of truffle cheese McShaker fries, while classic sides now include tub-served tartar sauce. Dessert fans can indulge in a cookies & cream pie made with OREO crumbs or enjoy a tropical twist with the mango and pineapple cone, available as a cone, sundae, or McFlurry with OREO bits.

MARKETING-INTERACTIVE has reached out for more information. 

McDonald’s Singapore has been leaning into music-driven fan experiences this year. Back in September, the brand hosted its first-ever Griddlecore A.M. Fest, an invite-only celebration for fans of the McGriddles at Cineleisure.

The morning festival brought together devotees for live sets from local acts Estelle Fly, DJ Taz Angullia, and DJ Nicolette Yip, while quirky, McGriddles-themed activities included personalised charms, collectible holographic “emotional baggage” tags, and interactive photobooths. Access was secured either through the limited-edition Griddlecore bundle, which sold out within hours in August, or by topping the McGriddles Leaderboard on the McDonald’s app.

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