In celebration of Malaysia Day recently, Oreo released a heartfelt video entitled “Wonderfilled Malaysia” to celebrate unity with fellow Malaysians on 16 September.
With a simple message, “Wonder if Malaysia was a cookie, would it be #Wonderfilled? #WonderfilledMalaysia Happy Malaysia Day!” the Oreo video wished to spread joy and togetherness regardless of people's origins.
Written and produced for the special occasion, the video posted online has garnered more than 150,000 views on YouTube and Facebook, and 1,179 shares within a matter of five days. Many Malaysians have also expressed their sentiment on Oreo’s social media page as the piece reminded them of what a “Wonderfilled” nation could be in the past, present day and future.
Take a look:
The Oreo Wonderfilled campaign which was launched globally last year. In the Malaysia market, it was created to encourage Malaysians to have a wide-eyed and open-hearted approach to life while embracing Oreo’s core values of social, imagination and fun.
“It’s easy to sometimes lose that sense of wonder with all the busyness of life, and negative news we have been encountering lately as a nation. […] We believe that through sharing and connecting with an open heart, Malaysians can be inspired more than ever to create meaningful moments together as citizens in building a future filled with positivity and harmony,” Tan Chian Pang, head of biscuits and snacks, Mondelez Malaysia sales said.