Oracle hunts for media agency to take on global duties

Oracle has called for a global media agency pitch spanning APAC, US and AMEA, Marketing understands. Singapore is one of the markets involved in APAC. Marketing has reached out to the company for more details.In 2017, Oracle opened its first digital hub in Southeast Asia to allow small and medium enterprises in Malaysia, and 21 other countries in Asia Pacific, to receive access and support to the cloud solutions and resources they need to power digital transformation. The facility in Kuala Lumpur aims to better serve the SME market in the new cloud economy and to working with them in a way that matches their needs and how their businesses operate.The digital hub seeks to help SMEs leverage Oracle Cloud solutions to streamline operations, boost innovation and build a platform for growth. It houses a digital team focused on helping mid-size organisations transition to the cloud quickly and easily.The company has also been making progress on the product development front. Previously, Oracle launched a product integration between its Oracle Marketing Cloud and LinkedIn Campaign Manager to help marketers generation high-quality leads at scale and maximise the ROI of lead generation campaigns.More recently, it collaborated with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content through Oracle Data Cloud. The collaboration enables real-time content review and classification across industry-standard brand safety categories.Oracle worked with IPG’s Golin to be its lead PR agency in Asia Pacific. The agency was responsible for supporting Oracle’s communications strategy in the PR, digital and content sectors across the region. It builds on a long-standing partnership between Oracle and IPG in EMEA, spanning more than a decade.