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OneDegree expands definition of family in new insurance push

OneDegree expands definition of family in new insurance push

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Virtual insurer company OneDegree has launched a new “Say Love Out Loud with Equal Protection for Every Home” campaign in celebration of Pride Month this June as it looks to ensure universal insurance for all.

In 2022, OneDegree launched its home insurance with “equal protection for every home” being one of its main features. With this new campaign, the company will be expanding its definition of family to include domestic partnerships and same-sex marriages under its insurance protection scheme. 

“Say Love Out Loud with Equal Protection for Every Home” was launched to promote inclusivity and ascertain that all families, regardless of marital status, gender, or sexual orientation are protected with home insurance so long as they reside in the same residence for 12 months minimum.

Don't miss: OneDegree HK spotlights LGBTQ+ families in new home insurance ad 

The campaign offers complimentary home insurance for the entire first year to any individual who signs up for OneDegree Home Insurance with the following accepted “declaration codes”.


The campaign will run till 30 June this year and was done as the LGBTQ community in Hong Kong continues to face immense negative pressure.

According to a research report titled “Research Report on Sexual Orientation and Change Efforts in Hong Kong” done by the Society of True Light, it was revealed that over 20% of respondents had undergone conversion therapy and that 80% of those who experience sexual orientation change efforts (SOCE) reported having suicidal thoughts.

“In honour of Pride Month, we want to create a platform for those who do not have the opportunity to express themselves freely in their daily lives to speak out about love. We hope that this will give them the courage to do so, and that everyone in society will support them,” said Emily Chow, deputy chief executive of OneDegree.

“OneDegree is dedicated not only to offering insurance products with better coverage at a lower cost but also offering insurance products for every family to access insurance,” Chow added.

In addition to its efforts to protect the LGBTQ+ community through its Home Insurance policies, OneDegree has also broken through insurance boundaries in the Hong Kong market by providing critical illness coverage for people living with HIV. OneDegree’s critical illness insurance accepts enrollment applications from people living with HIV, and existing policyholders who are diagnosed with HIV during the policy period can renew their policy. These initiatives exemplify OneDegree’s commitment to protecting everyone’s rights and providing access to insurance for all.

As a company who also aims to walk the talk, it also allows its employees who register for same-sex marriages overseas to enjoy marriage leave, while the same-sex married partners of staff members at the managerial level can enjoy the company’s medical benefits. Additionally, if a staff member and their same-sex partner adopt a child, they can enjoy statutory paternity leave.

OneDegree's pride campaign and attempts to be inclusive stand out particularly as more attention has been directed at pride campaigns this month that have simply not hit the mark. Recently, netizens called for a boycott of sportwear brand adidas after it launched a new range of women's swimsuits using a man to model the suits. 

The swimsuit range, which is part of adidas's 'Pride 2023' collection, can be found for sale on adidas' website. However, netizens took offense of the fact that the swimsuit was being modeled by an individual with chest hair and a bulge in the crotch area. 

Netizens took to social media to share their distaste with women's rights activist Riley Gaines tweeting out that the use of a male model "erased women". 

"I don't understand why companies are voluntarily doing this to themselves. They could have at least said the suit is "unisex", but they didn't because it's about erasing women. Ever wondered why we hardly see this go the other way?" she asked.

Related articles: 
Out in HK founder complains about StanChart marathon staff's attempt to remove LGBTQ+ flag
How brands in HK can lend their support to the LGBTQ+ community
Analysis: How can agencies in HK work with clients to move the LGBTQ+ agenda forward?

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