One Faber Group picks digital agency to ramp up awareness among tourists and locals


One Faber Group has appointed digital marketing agency Hashmeta to manage social and digital marketing duties for a year with an option to extend for another two years, subject to annual extension. This comes after a pitch called in April. The incumbent on the account was Carbon Interactive which worked with One Faber Group for close to three years.

The agency will also be responsible for amplifying One Faber Group’s digital strategies and building brand awareness among tourists and locals for its key attractions at Mount Faber and Sentosa Island, including the Singapore Cable Car, outdoor night show Wings of Time and Sentosa Merlion, as well as F&B concepts such as Arbora and Dusk Restaurant & Bar.

Tracy Lui, senior assistant director, marketing and communications of One Faber Group said as the digital and social media landscape becomes increasingly crowded and competitive, it is vital to work with a partner that has a good nose for trends and the ability to deliver strategic content that cuts through the clutter. "We look forward to a successful partnership with Hashmeta to strengthen and drive brand engagement with the online community,” she added.

Meanwhile, Monica Zhuang, creative director of Hashmeta said the team brought its extensive digital knowledge on retail marketing, consumer and brand strategy, to put together a comprehensive proposal focusing on a bespoke approach leveraging on creative content, digital and advertising capabilities for One Faber Group.

In line with its 45th anniversary this year, the group recently launched a year-long line-up of activities, events, promotions and food and beverage creations at the Singapore Cable Car station from 30 March 2019 until April 2020. Some of these events and activities are daily multimedia night show with original content, self-guided exploration activity at five selected cable car stations and many other food and beverage promotions in selected months. This comes as a joint initiative with Sentosa Development Corporation to ramp up its night offerings to appeal to more visitors.

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