Sentosa and One Faber Group ramp up marketing activities for evening crowd

In a bid to ramp up its night offerings, Sentosa will be opening a new lifestyle quarter featuring eateries, shops, concert and event spaces, and waterfront accommodation. Called Siloso Green, Sentosa Development Corporation (SDC) said that the space will be filled with bars, food trucks, innovative business concepts and live music under the stars to draw in more visitors in the night. This comes as night-time events this year at Sentosa includes the Skechers Sundown music festival next month and the AIA Glow Festival in May. According to SDC, only about 30% of Sentosa's attractions are currently open until 9pm or later, while a number of bars and beach clubs operate up to 1am on most days. In addition to the offerings, Rumours Bar and Grill, a popular Bali beach bar will be opening mid-2019 to add to the nightlife scene. Chee Hong Tat, Senior Minister of State for Trade and Industry and Education, said that the offerings will grow over time, taking on board feedback and suggestions from industry partners and stakeholders. “I am glad Sentosa Development Corporation has taken up the challenge to develop Sentosa into an attractive night-time destination for locals and tourists, by providing a diverse range of after-dark leisure experiences together with their island partners. The initial set of plans is a good start. In particular, we want to position Sentosa as a test-bed for interesting business concepts that are not yet available in other parts of Singapore. This will add to Sentosa’s allure and charm," he added. The ST article said that the move to increase the number of visitors in the night comes as part of "refreshing Sentosa and integrating with the upcoming Greater Southern Waterfront district". Meanwhile, One Faber Group has also launched a year-long line-up of activities, events, promotions and food and beverage creations at the Singapore Cable Car station from 30 March 2019 until April 2020. Some of these events and activities are daily multimedia night show with original content, self-guided exploration activity at five selected cable car stations and many other food and beverage promotions in selected months. In line with its 45th anniversary of the Singapore Cable Car, One Faber Group also unveiled the debut of "Miraculous", an original multimedia night show on the hilltop restaurant Arbora at Faber Peak Singapore. The launch event included a preview of the new Facebook app "Singapore Cable Car AR Filter Experience" that showed the evolution of cable car cabins over four generations. In a statement released to Marketing, Buhdy Bok, managing director of Mount Faber Leisure Group said the company is investing in marketing platforms including various out-of-home and digital media buys for this campaign. A Facebook AR filter has also been created for fun photo taking opportunities on the Singapore Cable Car to drive more user generated content on social media. According to Bok, the company hopes to focus on improving and enhancing the visitor experience for both tourists and locals through this anniversary campaign, so that it can continue to attract new visitors, and encourage revisits to the Faber Peak to enjoy its various attractions and offerings. He also said its calendar is packed year-long with new experiences designed to "delight guests to (re)visit and (re)discover" Mount Faber. "To celebrate the many For the Singapore Cable Car 45th anniversary campaign, we have lined up fun and exciting activities that will create lasting memories for tourists and to bring back happy memories for the locals. Indeed, we are committed to continually renew and refresh our diverse range of products, so there is always reason to come back and create new memories with us!" he added.