TipTip, an integrated platform for content creators in Southeast Asia, has launched in Indonesia. TipTip said that it provides solutions to fill various gaps for content creators in developing countries across Southeast Asia, such as the lack of monetisation opportunities, limited local payment and KYC (know-your-customer) integration, and various technical limitations related to content creation and distribution via low-end smartphone devices.
As a homegrown Indonesian platform, TipTip aims to be a solution for the community to continue to create and capture the opportunities in the creator economy industry. Content creator activity in Indonesia is experiencing immense growth and based on the Opus Creative Economy Outlook 2020, the creative economy sector contributes 1.1 trillion rupiah to Indonesia's Gross Domestic Product (GDP) and consists of 17 million workers.
Albert Lucius, founder of TipTip, said during its launch that TipTip provides various novel monetisation opportunities that were previously not available to content creators in Indonesia - without the typical prerequisite of a large audience for content creators to be successful.
“We realized there is a massive untapped opportunity in the Indonesian creator economy. Although we have a wealth of talents and quality content, unfortunately their potential was not fully developed due to the difficulty of amassing a large audience base,” Lucius said.
“As not everyone is proficient at building an audience, TipTip serves as a new, unique channel to connect content creators with their fans, while providing direct monetization opportunities outside of traditional ways of advertising and brand endorsement. We hope that TipTip can unlock new opportunities for content creators in Indonesia and together, we can grow with the rapid progress of the creator economy in Indonesia," he added.
Triawan Munaf, president commissioner of TipTip shared: “TipTip serves as a platform that supports the growth of Indonesia's creator economy industry, which in turn will promote financial inclusion. Not only as a means for content creators to work, this platform also facilitates public access to educational and quality content.”
“My hope is that the TipTip platform can serve as an avenue for content creators to experiment and create. Our role is to encourage and appreciate the work of fellow Indonesians," he added.
With influencer marketing on the rise, brands have been launching various platforms and campaigns to support content creators in Southeast Asia. A study found that the number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021.
Brands in Indonesia such as Coway Indonesia had also launched its own influencer marketing campaign in 2021, in partnership with digital consultancy Magnus.
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