Neo@Ogilvy finds new lead

Neo@Ogilvy, the digital media and performance marketing unit of Ogilvy & Mather (O&M), has appointed Renee LaBriola, the former managing partner of Neo@Ogilvy London to head Neo@Ogilvy Singapore.

LaBriola (pictured) takes over the post from Heather Cheong, who will be assuming a new role within O&M in May 2014.

LaBriola has more than 15 years of experience in digital and media. She has also worked in markets such as London and the United States and she spent the last four years with Neo@Ogilvy London leading senior client relationships across a range of industries.

Her other agency stints include working for OMD, Starcom and MediaVest Worldwide in London, Chicago and New York.

In her new role, LaBriola will be responsible for the strategic leadership, management and commercial accountability of Neo@Ogilvy Singapore, consisting of display, search engine marketing (SEM) & search engine optimization (SEO), and affiliate marketing specialists.

“My focus here will be on helping clients to navigate a digital ecosystem where new platforms, technologies, channels and media properties are constantly evolving,” said LaBriola.