F&N Magnolia finds a friend in Woody, Jessie and Buzz Lightyear

In celebration of world milk day, F&N Magnolia has teamed up with Disney and Pixar's Toy Story 5 to roll out limited-edition milk packaging and collectible glass tumblers inspired by the upcoming film.

Available from 18 May, the campaign features characters such as Buzz Lightyear, Woody, Jessie, Aliens and Lilypad across specially designed F&N Magnolia fresh milk packs. Consumers can also redeem one of five Toy Story-themed glass tumblers with purchases at participating supermarkets, hypermarkets and convenience stores, while stocks last.

The campaign aims to connect the brand with everyday family rituals, from shared breakfasts to quiet moments at home, while tapping into the nostalgia and multigenerational appeal of the Toy Story franchise. It was first teased on Instagram four days ago with a post that showcased polaroids of the characters' silhouettes pinned up on a corkboard. 

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Accompanying the post is a caption that reads "The toys you grew up with are coming back. And this time, alongside something extra special. Something big is dropping soon."

The reveal came via another social media video featuring a cardboard box that pops open to reveal Woody, Buzz Lightyear and Jessie, followed by the brand’s fresh milk, low-fat fresh milk and cookies-and-cream milk cartons, as well as the new glass tumblers.

Timed to coincide with world milk day on 1 June, the activation also underscores Magnolia’s longstanding positioning as a trusted household staple. According to the brand, the campaign celebrates togetherness, growing up side by side, and the enduring role milk plays in supporting families through every stage of life.

MARKETING-INTERACTIVE has reached out to F&N Magnolia for more information.

The latest collaboration also continues a growing pattern of entertainment-led marketing from F&N Magnolia, which has increasingly tapped into global film and franchise IPs to keep the brand culturally relevant and emotionally resonant with families. By leveraging familiar characters and cinematic universes, the brand has been able to transform everyday FMCG products into collectible, experience-driven touchpoints.

Earlier in March, F&N Magnolia collaborated with Universal Products & Experiences on themed milk and ice cream in time for The Super Mario Galaxy Movie's 1 April movie release. The collaboration saw limited-edition peach flavoured milk inspired by Princess Peach, packaging featuring the movie's fan-favourite characters and tote bags. 

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