MAG International opens SG hub to deepen APAC push

MAG International has opened a new office in Singapore’s Marina Bay, as the media agency expands its international footprint and strengthens its presence across Asia Pacific.

The new hub at IOI Central Boulevard Towers marks the latest addition to the company’s global network, which includes offices in New York, London, Manchester and Dubai. It is aimed at bringing the agency closer to clients, partners and media networks across the region.

From Singapore, the team will work across APAC while staying connected to MAG International’s wider network across Europe, the Middle East and North America, supporting what the company describes as a more continuous, 24/7 operating model for globally active brands.

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The expansion comes as brands increasingly seek media strategies that can operate across borders while maintaining local relevance. MAG International said the Singapore office will help it respond to that demand by improving cross-market campaign delivery.

The hub will focus on cross-market media planning, buying and execution across digital, programmatic, out-of-home, connected TV, radio and integrated media.

It will also support regional campaign development for World Sports Advertising, the sports advertising arm of MAG International and Media Agency Group FZ-LLC, connecting brands with sports properties, rights holders and major sporting events across APAC and global markets.

MAG International has worked with brands including Xiaomi, Oppo, Komatsu, China Southern Airlines and China Tourism across digital, programmatic, out-of-home, connected TV and radio campaigns.

“Singapore is a natural next step for MAG International,” said Lee Dentith, founder and group CEO of WSA, MAG International and Media Agency Group (UK).

He added, “Our clients are thinking internationally, and they need agency partners that can move with the same speed and connectivity. This hub gives us a stronger presence in the region and brings our teams closer to the brands and partners we work with across Asia.”

Singapore’s appeal as a regional hub continues to draw agency investment, with Mediaplus Group among those expanding its presence. In March 2026, it launched Mediaplus Singapore through a joint venture with The Media Shop to strengthen its foothold in Asia’s high-growth markets.

Operating under Mediaplus (HOC Singapore), the entity combines Mediaplus’ global, data-driven media capabilities with The Media Shop’s regional expertise, while The Media Shop continues to operate independently alongside the joint venture. Positioned as Mediaplus’ Southeast Asia hub, the office supports media strategy, planning, buying and data-led marketing solutions for Mediaplus and Serviceplan Group clients.

In July this year, UK-based social media agency Battenhall launched its new regional hub in Singapore in a move to strengthen its footprint across the Asia Pacific region. Led by Rhian Robinson as managing director, the expansion will see new roles created in social media consulting, creative and client management. 

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