Nanyang Business School picks Happy Marketer for digital duties

Nanyang Business School (NBS), a school under Nanyang Technological University, has re-appointed Happy Marketer as its digital marketing agency of record in Singapore.

Happy Marketer, an integrated digital marketing consulting firm headquartered in Singapore, will provide inbound marketing, digital paid media advertising, content marketing, social media management, web analytics and conversion optimisation services for NBS in Singapore, as well as email automation globally.

According to the agency, over the past year, Happy Marketer has helped Nanyang Business School by building awareness across Asia Pacific and several strategic European and North American markets through targeted search engine and display advertising campaigns. The agency has also helped in driving higher quality leads through a custom-built marketing automation initiative and created engagement on Facebook and Twitter. Meanwhile, Happy Marketer’s analytics-driven approach ensured that the agency delivered an average 27x Return On Advertising Spend (ROAS) across all of NBS’ digital marketing initiatives.

Nicole Tee, director of graduate studies, Nanyang Business School, NTU said “The agency is a strong business partner and was chosen for the ability to come up with digital marketing solutions which solve real business challenges. Going forward, we want to leverage Happy Marketer’s capabilities to set the benchmark for digital and social marketing in the education sector. We are thrilled to be working with a savvy and like-minded partner such as Happy Marketer.

Prantik Mazumdar, managing partner at Happy Marketer said, “Nanyang Business School has trusted us with their digital duties for the last four years and it has been a fantastic learning experience for us. We have helped NBS market their MBA, EMBA, AMP & Nanyang Fellows programs globally through search, social and content marketing. Our focus has been to leverage our data-driven approach to position their brand and to drive higher quality leads from key, strategic markets. We aim to continue to do so in the year ahead.”