Visa APAC nabs Alvina Seah as head of Visa design and creative studio

Visa Asia Pacific has named Alvina Seah as head of Visa Design and Creative Studio. 

In this newly created role, Seah will build and lead an in-house creative team aimed at strengthening Visa’s brand, driving marketing innovation, and supporting business growth across the region. She will also play a strategic role in enhancing Visa’s creative capabilities, setting new standards of excellence, and delivering high-quality work at scale to support the company’s evolving business needs.

She will report to Danielle Jin, senior vice president and chief marketing officer of Visa Asia Pacific. 

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Seah brings over 20 years of marketing and creative leadership experience. Before joining Visa, she spent six years at GOVT VCCP as partner and executive director. Her previous roles include managing director at BBDO Worldwide and general manager at Energy BBDO. She began her career at agencies Proximity Singapore and TBWA\Group Singapore, according to her LinkedIn.

Commenting on her role, Seah said that she is "thrilled to be joining Visa at an exciting time for the brand and the business."

"Asia Pacific is moving fast - culture is evolving before our eyes and a new generation of consumers and businesses is emerging with different expectations about how to pay and be paid. Visa is deeply embedded in the region's commerce and culture, from delivering secure and seamless payments to enabling everyone to pursue their passions with our partners," Seah told MARKETING-INTERACTIVE. 

"I look forward to contributing to Visa's growth, especially in this role that provides proximity to the business. As creatives, the closer we are to the business, the faster we learn and the more impact we can make."  

Earlier in January, Visa jumped early on the road to the Milano Cortina 2026 Winter Olympics and Paralympics, extending its long-running "Everywhere you want to be" platform with a new athlete-led storytelling campaign featuring Mikaela Shiffrin and Oksana Masters. Rather than focusing on medals or podium moments, the campaign highlights the journey behind elite performance.

Closer to home, Visa turned heads in APAC with a campaign starring BLACKPINK’s Jennie Kim, sending fans and Blinks into a frenzy. The video, set to Jennie’s own track Like JENNIE, opens with her silhouette and the words “Visa presents JENNIE Road to Ruby,” following the star through scenes of travel and reflection on the highs and lows of life on tour.

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