MY insurance firm AmMetLife names social partner

Malaysian insurance company AmMetLife has appointed SocialGrooves to manage its social media for 12 months. AmMetLife aims to generate brand awareness, increase fan growth and engagement, and establish its brand through the appointment of SocialGrooves and navigate through the digital landscape.

The agency will ensure the awareness growth of AmMetLife’s service and digital community and provide information on financial literacy, health and wellness to its audience. SocialGrooves’ CEO Christopher Tock said that the agency will assist to build stronger relationships between AmMetLife’s agents and customers. A+M has reached out for additional information.

SocialGrooves’ client base comprises local and regional clients across Asia Pacific including Lenovo APAC, Lenovo Legion, Alibaba, Dominos Pizza, Maybank, Tencent, SP Setia, and Novo Nordisk. In May this year, Lenovo APAC reappointed SocialGrooves to handle social media strategy and reporting for the brand which marks the third consecutive year that SocialGrooves was appointed for the account.

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