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Mutant makes 2 promotions, launches branding arm

Mutant makes 2 promotions, launches branding arm

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Mutant Communications has promoted Abraham Christopher (pictured left) as its director and Bethany Bloch (pictured right) as its managing editor. Moving forward, Christopher will lead the public relations and social media teams. Focusing on reputation and issues management, he will oversee crisis communications, media training and integrated communications.

During his time as a senior manager, Christopher helped build Mutant’s social media offering, and led new business efforts, winning clients, including Shopee, Logitech, Bumble, Subway, Great Eastern Women’s Run and National Geographic, amongst others.

Meanwhile, Bloch will oversee the agency’s key editorial accounts as she drives new business efforts for the fast-growing content team. This will be done by helping clients develop content strategies for marketing, sales enablement and thought leadership that support broader business goals.  

In her previous role as senior editor, she helped brands across industries develop content strategies that emphasise storytelling and produce real business results. She also spearheaded Peering into Our Future, Mutant’s inaugural corporate social responsibility campaign about ocean conservation. MARKETING-INTERACTIVE has reached out to Mutant for additional information about their promotion.

“We’re proud to be a business that nurtures great talent and develops them into Mutant’s next generation of leaders. Christopher and Bloch have proven successes at Mutant and I’m excited to see them take on leadership roles as the company continues to grow in Singapore and expand regionally.” Joseph Barratt, founder and CEO of Mutant said. 

At the same time, Mutant is also launching Mutant Branding, a specialised offering for brand strategies and creative offerings that complement the agency’s PR and content work. While Mutant has always provided ad hoc branding support for clients, brand strategy director Rebecca Lewis explained that the official launch of the branding arm further evolves Mutant's offering to deliver compelling brand strategies and creative work. 

Lewis took on this current role in February this year and under her leadership, Mutant Branding will focus on end-to-end branding strategies and design offerings for brands regionally. Lewis will be supported by a team of consultants and designers across Singapore, Malaysia and Indonesia.

Alongside Lewis' promotion earlier this year, Mutant also promoted Lina Marican, Matthew de Bakker and Byravee Iyer. The agency also said then that it will focus on scaling the business in new markets, including Indonesia and the Philippines where it has strong client demand.

It has since made strides in Indonesia, appointing communications veteran Tanya Tresnasari in October to launch and scale the agency in Indonesia as country manager. She is responsible for leading, running and delivering strategic and results-driven campaigns across PR, content, social media and branding.

Meet Asia’s top PR and communication leaders in-person. PR Asia sets the stage for the future of purpose-driven contemporary PR. Join us on 9 November as we gather Asia’s top PR and communication practitioners in-person in Malaysia. Deep dive into the next necessary steps for PR as we head towards 2023. Only at #PRAsia.

Related articles: 
Mutant makes slew of promotions amidst regional expansion, shares 2022 vision 
Mutant taps comms veteran Tanya Tresnasari for Indonesia expansion 
Meet the CEOs: Mutant Malaysia's Archana Menon 
Singapore Sports Hub taps Mutant Communications for PR duties

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