Marketing

Toggle

Article

Melaka to host Hasbro-themed water park as part of Malaysia Tourism City project

Real estate company Meridian has launched the Malaysia Tourism City (MTC) project in Kuala Linggi, Melaka, which will feature the world’s first Hasbro Water Theme Park. This is through a Hasbro licensing agreement secured by property investment company M101 Holdings, whose CEO Seth Yap is also the executive director of Meridian.

The MTC land will be transformed into an integrated tourism destination and the preliminary plan for land use will be allocated for leisure and entertainment, commercial, retail, residential and other public uses. According to The Edge, the water theme park, which is slated to open in 2022, will feature licensed intellectual properties from My Little Pony and GI Joe, among others.

In April last year, M101 Holdings tied up with Hasbro to launch a Monopoly hotel, Monopoly Mansion by Sirocco. The overall look and feel of the hotel reflects a 1920s Gatsby feel, going back to Monopoly’s origins. It also boasts thematic facilities, bar and restaurants. Meanwhile, the company is building the M101 Skywheel project which features a 220m-tall ferris wheel.

Yap said that the ultimate goal for MTC is to increase the arrival of tourists and prolong the overnight stay. Last year, the average tourist arrival in Melaka was 15 million, of which an average of 1.5 million stays overnight in the state.

“With MTC we target to increase another two million tourists arrival and another additional 1.5 million overnight stay tourists in Melaka thereby create a multiplier effect on tourist receipt up to an additional RM5 billion per annum,” Yap said.

Minister of Tourism and Culture Malaysia, YB Datuk Mohamaddin bin Ketapi said that with these new developments, the government is optimistic that it would bring in greater inflow of tourists for the country. “This does not only encourage spending in our local businesses, it also coherently increases the employment opportunities,” he said.

(Photo courtesy: Ministry of Tourism, Arts and Culture)

Read More News

Trending