Mediacorp and the Overseas Singaporean Unit has partnered to launch a webpage for Singaporeans abroad to keep themselves updated on current affairs and entertainment news in Singapore. The page, which will be on the Overseas Singaporean Portal, aims to encourage overseas Singaporeans to stay connected with and be aware of the latest happenings back in their homeland.
According to Mediacorp, the page will include snippets of curated content across various genres, including but not limited to live shows, blockbuster dramas, food-related shows and current affairs documentaries produced by Mediacorp.
Wong Kan Foo, director of the Overseas Singaporean Unit at Ministry of Culture, Community and Youth, said that Singaporeans living abroad were interested in staying updated about news and entertainment in Singapore.
“With the introduction of this new webpage, we hope to give overseas Singaporeans the convenience of accessing a variety of local channels on a single platform, whether it is current affairs or entertainment. This partnership with Mediacorp will bring Singaporeans living abroad a slice of home and familiarity,” he added.
“As Singapore’s largest content creator and transmedia platform, our raison d’etre is to bring people together through our multiple platforms and uniquely local content. Our brands such as Toggle, CNA.com and MeRadio offer a wide range of content specially produced and curated for Singaporeans and we are delighted to partner the Overseas Singaporean Unit in this meaningful project to let Singaporeans living abroad feel closer to home,” Anil Nihalani, Mediacorp’s head of digital products & technology said.
The Overseas Singaporean Unit was set up in 2006 to engage overseas Singaporeans and keep them “emotionally connected” to Singapore. According to Mediacorp, there are currently over 200,000 Singaporeans working, living and studying abroad, with the majority residing in countries such as Australia, China, the United Kingdom, and the United States.
Most recently, Mediacorp expanded Oliver Chong’s role to include communications as he takes up the role of head of marketing and communications. Chong joined the Singapore media company last August as head of consumer marketing, and has been reporting to CEO Tham Loke Kheng. The company has since integrated its marketing and communications talent from across the company into one team, reporting to Chong. Mediacorp had also previously shared that one of Chong’s immediate priorities would be to create a coherent marketing strategy to unify the branding of Mediacorp, and its wide range of properties and assets to consumers.
Currently, Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA) and Toggle, its digital video platform. It produces over 1500 hours of original entertainment video content annually.