WPP’s MediaCom has appointed its former managing director of the Indonesia market, Partha Kabi, as global director for the SKII account, based in Singapore.
According to Kabi’s LinkedIn profile, his appointment begins with immediate effect from 2 August and he will be tasked with the ownership of top-to-top client relationships for global clients and for local market clients. He will be accountable for leading, facilitating, curating, orchestrating the overall thought leadership quotient and global strategy on the SK-II business, working with the global client in evolving the capabilities to remain fit-for-purpose for the ever-evolving business context, as well as orchestrating the “best of MediaCom / WPP” solutions to address the top business priorities of the clients’ business across markets.
Kabi has more than 25 years of advertising, communications and media experience across India and Indonesia with multinational agency networks such as WPP, GroupM, IPG and Publicis, as seen on his LinkedIn. He first joined MediaCom as its managing director in 2017 and was based in Indonesia. In his role, he was in charge of driving key initiatives and decisions at a group level for GroupM Indonesia, and led a team of 90 in the Motion Content Group in Indonesia. He also managed the country operations of Mediacom Indonesia, and was actively involved in content partnerships with key media vendors, said his profile. Driving growth through new business and expanding portfolio of services with current clients, Kabi said he was able to achieve a significant business size of $260 million during his time as managing director of the Indonesia operations.
Kabi was previously the managing director at Maxus, Group M for more than six years since 2011, before WPP’s GroupM merged its MEC and Maxus entities to form Wavemaker in 2017. He then took on the role of MD of MediaCom while managing director of MEC Indonesia, Ajay Gupte was appointed managing director of Wavemaker. He also had experience as CEO of ROI agency Zenith, as well as general manager of Draft FCB Indonesia. MARKETING-INTERACTIVE has reached out to MediaCom for additional details regarding Kabi’s new role.
In a LinkedIn post, Kabi said: "I have made some truly amazing friends and got the opportunity to work with some absolutely awesome colleagues and teams. This country, the people, the culture simply grows on you and leaves a lasting impression." He also thanked his colleagues, partners, clients and partners from the agency and media industry for the almost two decades in Jakarta.
MediaCom most recentlyMediaCom launched its Creative Systems earlier this April, which aims to bring together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. According to a press release statement, the system includes a suite of new data-driven creative products, including Addressable Creative, and claimed by the company to improve media performance by integrating addressable creative with addressable media and Creative Analytics. The new tool uses AI to understand which ads work and which don’t and will take best practice learnings from those that do to make client communications plans work better.
In the same month, MediaCom also saw the exit of its regional client lead of global solutions, Priyanka Gupta, after 14 years with GroupM. Gupta first joined GroupM in 2007, where she took on the role of senior manager, Singapore and Malaysia, at Maxus Singapore before the merger with MEC. She subsequently took on the role of regional director for APAC, before expanding her remit and taking on her role as regional client lead of MediaCom's global solutions.
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