VEVE Whitepaper 2026
Gardenia shifts production to Malaysia, 141 jobs affected at Singapore facility

Gardenia shifts production to Malaysia, 141 jobs affected at Singapore facility

share on

Singapore bakery staple QAF Limited is relocating its Gardenia production footprint across the Causeway, with its wholly owned subsidiary confirming that manufacturing will be consolidated in Malaysia and 141 employees at its Pandan Loop facility will be retrenched.

In a statement, Gardenia Foods (S) Pte Ltd said it is shifting its bakery production from Singapore to Johor Bahru, Malaysia as part of efforts to enhance operational efficiency and stay competitive amid an increasingly challenging global environment.

Production at the Pandan Loop manufacturing facility will cease on 30 June 2026.

Don't miss: Tiger Beer to cease brewing operations in Singapore by 2027

The company said affected employees were informed at an internal meeting and will receive the appropriate notice period and support in line with local regulations and guidelines. It added that it is also considering suitable roles within the group’s wider network for eligible staff where possible.

The Food, Drinks and Allied Workers Union (FDAWU) Singapore, an affiliate of the National Trades Union Congress (NTUC), was informed in advance and has been working with the company to support affected workers. This includes assistance on retrenchment terms, training, and job placement support, as well as tapping its partner network to identify suitable vacancies.

FDAWU said it will connect affected employees to the Labour Movement’s network, including NTUC’s e2i (Employment and Employability Institute), which provides job matching, career coaching and skills upgrading advisory services. In the coming weeks, the union will also organise on-site job fairs and training sessions, alongside resume writing and interview preparation support.

Despite the operational shift, Singapore will remain Gardenia’s central hub for key functions, including brand management, innovation, product development, quality and regulatory oversight, customer engagement, and daily distribution and supply chain operations. The local team will continue to ensure compliance with Singapore Food Agency and Health Promotion Board requirements.

The update follows comments made at QAF Limited’s annual general meeting on 24 April 2026, where the company indicated it was already consolidating bakery production capabilities from Singapore to Malaysia. At the time, it said further details would be shared when appropriate.

With the latest confirmation, the move is now officially on record, marking a significant restructuring of a recognisable bread brand.

Gardenia, founded in 1978 at Bukit Timah Plaza, has grown into a household name with more than 60 varieties of bread, buns, rolls and wraps. Following QAF’s acquisition in 1985, the group has expanded across the region, with bakery operations in markets including Malaysia, the Philippines and Australia.

MARKETING-INTERACTIVE has reached out for more information.

The move comes amid a broader pattern of regional restructuring among multinational and Singapore-based firms reassessing their Southeast Asia footprints. Most recently, fashion retailer H&M unveiled it is reportedly restructuring its Asia Pacific operations, with its Southeast Asia regional headquarters set to move from Singapore to Kuala Lumpur.

According to reports, 78 roles will be removed from a regional headcount of 256 under the former East Asia region, with most redundancies expected to affect employees based in Singapore. The restructuring will also see about 30% of its regional support workforce cut, according to Malay Mail.

Meanwhile, in March this year, beverage company Yeo Hiap Seng (Yeo's) said it was laying off 25 employees at its Senoko facility as part of a consolidation of its can manufacturing operations in Malaysia.

The company said production will be shifted to its Johor and Selangor facilities to “optimise capacity utilisation and strengthen overall manufacturing efficiency”. The Senoko site will continue to operate as headquarters, a cross-border logistics hub and a smaller-scale manufacturing site.

Related articles: 
Meta cuts jobs across APAC as AI restructuring deepens   
Amazon confirms 16,000 job cuts following internal email misfire     
Why StanChart’s 'lower-value human' layoffs became a PR problem, not just a job cuts announcement

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window