MediaCom's regional client lead of global solutions, Priyanka Gupta, is leaving GroupM after 14 years. Gupta (pictured) confirmed the news to MARKETING-INTERACTIVE, adding that she will be taking a break and exploring other opportunities outside of the industry. She currently reports to Mark Heap, CEO of APAC at MediaCom.
“I take with me beautiful, long lasting relationships; memories of fun times during trainings, pitches and critical annual planning meetings; laughter and jokes post conferences and yes, the amazing work that won awards and recognition for the team, the company and the clients. I leave with no regrets and on that positive note I excitedly look forward to the chapter ahead," Gupta said. MARKETING-INTERACTIVE has reached out to MediaCom regarding Gupta's replacement.
During her time with MediaCom, Gupta worked with brands such as Shell, Sony, Bayer, Treasury Wine Estates, and AKZO Nobel. Gupta first joined GroupM in 2007, where she took on the role of senior manager, Singapore and Malaysia, at Maxus Singapore (before it merged with MEC to form Wavemaker). She subsequently took on the role of regional director for APAC, before expanding her remit and helming her current role as regional client lead of MediaCom's global solutions. “Looking back, I only have amazing memories and I feel fortunate to have worked with some brilliant people both clients and agency," Gupta said. Prior to GroupM, she worked in India in Samsung and Electrolux as national product head. She also worked in creative agency Euro RSCG in India and Singapore.
Earlier this week, MediaCom launched its MediaCom Creative Systems, which looks to bring together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network.
The launch includes a suite of new data-driven creative products, including Addressable Creative, and boasts to improve media performance by integrating addressable creative with addressable media, and Creative Analytics. This new tool uses AI to understand which ads work and which don’t and will take best practice learnings from those that do to make client communications plans work better, MediaCom said.