McDonald’s unveils 'Around the world' menu at renovated Admiralty store

McDonald’s Hong Kong has unveiled an exclusive "Around the world" menu at its newly renovated flagship store in Admiralty Centre, featuring signature burgers, desserts, and beverages from global regions such as the US, Canada, New Zealand, Australia, South Korea, and France.

This follows a recent renovation that has given the store a brand-new look as part of McDonald’s 50th-anniversary celebrations. The redesigned flagship integrates elements of creativity, technology, design, and functionality, reinforcing the brand’s ability to stay relevant and adaptable in Hong Kong’s fast-changing market.

As part of this transformation, the store has introduced an exclusive "Around the world" menu, allowing customers to taste the most popular burgers and menu items from McDonald’s around the globe. A spokesperson from McDonald's Hong Kong told MARKETING-INTERACTIVE that customers can experience a fully elevated dining journey—from a reimagined restaurant design and tech-enabled services to an exquisite menu, fascinating fans and global citizens.

Recognised as the world's second busiest McDonald's flagship store, the Admiralty store embodies the brand's commitment to innovation, according to the release. To reinforce this "innovation and change" concept, frontline staff at the store will wear exclusive new uniforms while promoting the limited-time "Around the world series" menu.

The new exclusive menu has targeted McDonald’s fans, trendsetters, and office workers in the neighborhood, according to the spokesperson. The initiative aims to elevate McDonald’s Hong Kong brand image as the leading international quick-service restaurant (QSR) that understands the needs of today’s customers. This reimagining of the Admiralty store is substantiated by its brand-new design, which complements the "Around the World" menu.

Available from 23 May, the new menu includes four burgers tailored to diverse tastes, including the BLT Angus Burger from US McDonald’s, BLT Crispy Chicken Burger from Canada McDonald’s, the Triple Cheeseburger from Australia McDonald’s, and the salad burger from New Zealand McDonald’s.  Dessert offerings span Bite-Sized Choco Churros from South Korea McDonald’s and McPops from France McDonald’s.

McCafé has also introduced an exclusive “Espresso Series” at the Admiralty store, featuring Hong Kong-inspired blends, including Espresso Orange, Espresso Lemonade, and Espresso Tonic.

McDonald's Hong Kong has started the celebration with its crew first as the brand believes happy crew will bring happy customers, according to the spokesperson. Through a special crew party, they are the first to taste the new menu at the Admiralty store. This is followed by a media tasting event and influencer activation to spread the word. Additionally, the brand has leveraged the MTR e-crown with a creative campaign to showcase the "Around the World Menu" and guide customers to the restaurant.

To amplify the campaign’s visibility, McDonald’s has adopted MTR escalator crown panels, Facebook, Instagram, Threads, influencers, in-store displays, the McDonald’s App, and eDMs as promotional mediums.

Don't miss: McDonald's HK invites Jay Fung to bid farewell ahead of store renovation

Back in March, McDonald's Hong Kong launched a farewell party before the renovation of its flagship store in Admiralty Centre, assuring Hongkongers that it's not a goodbye but a temporary farewell until they return soon. 

As part of McDonald's Hong Kong's 50th-anniversary celebration, the renovation of the Admiralty store concluded in mid-April, featuring a refreshed, modern design and the enhanced customer experience in line with the brand's ethos of being "People-obsessed, customer-first, and innovate for growth". The branch will be adorned with barriers featuring McDonaldland characters and the message "See you soon, it’s not a goodbye!", featuring the records set by the branch over the past years.

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