McCann elevates Brandon Cheung to Hong Kong CEO

McCann Worldgroup Hong Kong has promoted Brandon Cheung to the role of CEO. He will be responsible for driving collaboration and growth across McCann, MRM//McCann, McCann Health in Hong Kong, as well as other McCann Worldgroup agency disciplines beyond Hong Kong’s borders.

Brandon has been with the network for six years, having previously served as global managing partner for the Cathay Pacific account, and most recently as the managing director of Cigna International Markets' business. Prior to joining McCann Worldgroup Hong Kong, Cheung held senior digital strategy roles at Tribal DDB and Isobar.

Cheung said, “I’m honored to lead our network operations in Hong Kong. I have tremendous respect and admiration for our agencies and their market-leading expertise, having seen first-hand the impact we can deliver for our clients when our network swarms around a brand.”

“Our clients are under pressure to allocate their marketing dollars against an incredibly complex marketing ecosystem, and they look to us to drive creativity and effectiveness across every aspect of the ecosystem,” he added.

Supporting the newly integrated teams,there have been several recent promotions and appointments within the individual agency brands; Florence Kong was promoted to managing director of McCann Hong Kong, Jonathan Liu was appointed as managing director of MRM//McCann Hong Kong, Sam Wong was appointed as general manager of McCann Health Hong Kong, and Connie Lo named as president of Greater China McCann Health.

The appointments will be closely followed by the agency office's relocation in May, from Causeway Bay to Taikoo Place, which will house all of IPG’s Hong Kong agencies.